EP 0408348 B1 19950222 - Method and apparatus for monitoring effectiveness of advertising.
Title (en)
Method and apparatus for monitoring effectiveness of advertising.
Title (de)
Verfahren und Vorrichtung zur Überwachung der Werbewirksamkeit.
Title (fr)
Procédé et appareil pour contrÔler l'efficacité de la publicité.
Publication
Application
Priority
US 37836489 A 19890711
Abstract (en)
[origin: EP0408348A2] A system for monitoring the exposure of a consumer to advertisements in the print, radio and television media in an automated manner. Likewise, the purchasing habits of the same consumer are monitored in, for example, a supermarket, also in an automated manner. The record of purchased items and the results of monitoring the exposure by the consumer to advertisements are combined to obtain an analysis correlating the advertisements to which the consumer was exposed with the goods eventually purchased by the same consumer.
IPC 1-7
IPC 8 full level
H04H 9/00 (2006.01); H04H 60/31 (2008.01); H04H 60/39 (2008.01); H04H 60/45 (2008.01); H04H 60/63 (2008.01); H04H 60/64 (2008.01); H04H 60/66 (2008.01)
IPC 8 main group level
H04H 1/00 (2006.01)
CPC (source: EP)
H04H 60/31 (2013.01); H04H 60/39 (2013.01); H04H 60/45 (2013.01); H04H 60/63 (2013.01); H04H 60/64 (2013.01); H04H 60/66 (2013.01)
Designated contracting state (EPC)
DE FR GB IT
DOCDB simple family (publication)
EP 0408348 A2 19910116; EP 0408348 A3 19910724; EP 0408348 B1 19950222; DE 69017107 D1 19950330; DE 69017107 T2 19951012
DOCDB simple family (application)
EP 90307604 A 19900711; DE 69017107 T 19900711