EP 0939953 A1 19990908 - MERCHANDIZING SYSTEM
Title (en)
MERCHANDIZING SYSTEM
Title (de)
VERKAUFSSYSTEM
Title (fr)
SYSTEME DE MARCHANDISAGE
Publication
Application
Priority
- US 9720765 W 19971114
- US 3049296 P 19961115
Abstract (en)
[origin: WO9821713A2] A host computer is used as the overall control point of a merchandising system. The host computer is interconnected to a brand corporation computer wherein a manufacturer, distributor, or other entity supplying products and offering discounts on products can update the host computer with information relative to specific products. The host computer is also interconnected to an in-store computer which serves as an interface to consumer interface kiosks and in-store points of sale. The host computer is used to track consumer buying behavior through information provided by a point-of-sale. The host computer analyzes the information according to brand and retail criteria, and based on a consumer specific profile, a consumer specific discount is determined for each consumer for each product on promotion in the program. A discount may be provided by the retail store and/or the brand corporation. When a consumer is specifically identified at a kiosk, a customized list of discounts is printed for the specific consumer. The list includes the new "targeted net price" for the promoted product, which is the store price less the consumer specific discounts. This price is automatically applied to that product at the point of sale. Consumer home shopping behavior may also be used to refine the consumer profile. Additionally, the consumer profile may be used to target discount and promotions to home shoppers. The consumer profile may also be used for determining specific consumers that should be offered free product promotional offers. The behavior of the consumer after receiving the free product sample is used to refine the consumer profile and to evaluate the efficacy of the free product sample transaction.
IPC 1-7
IPC 8 full level
G06Q 30/00 (2012.01)
CPC (source: EP)
G06Q 20/387 (2013.01); G06Q 30/02 (2013.01)
Designated contracting state (EPC)
DE FR GB NL
DOCDB simple family (publication)
WO 9821713 A2 19980522; WO 9821713 A3 19981112; AU 7181798 A 19980603; CA 2272061 A1 19980522; EP 0939953 A1 19990908; EP 0939953 A4 20010725
DOCDB simple family (application)
US 9720765 W 19971114; AU 7181798 A 19971114; CA 2272061 A 19971114; EP 97949424 A 19971114