Global Patent Index - EP 0978077 A1

EP 0978077 A1 2000-02-09 - STRATEGIC MARKETING SYSTEM

Title (en)

STRATEGIC MARKETING SYSTEM

Title (de)

STRATEGISCHES MARKETINGSYSTEM

Title (fr)

SYSTEME DE MARKETING STRATEGIQUE

Publication

EP 0978077 A1 (EN)

Application

EP 98915647 A

Priority

  • US 9808030 W
  • US 84591997 A

Abstract (en)

[origin: WO9849642A1] An automated marketing system provides a full range of services for telemarketing support. The automated marketing system may include a client profile management system for obtaining data from multiple data providers in different formats and integrating the data into a standardized client profile database. The automated marketing system includes a data warehouse for storing large amounts of data regarding potential clients. An automated lead generation system processes the data in the data warehouse to generate leads that fulfill certain characteristics corresponding to given marketing campaigns. These leads may be passed to telemarketers who use the leads. The results may be fed back into the automated marketing system to update lead generation strategy and to update client data that is stored by the automated marketing system.

IPC 1-7 (main, further and additional classification)

G06F 17/60

IPC 8 full level (invention and additional information)

G06Q 30/00 (2012.01)

CPC (invention and additional information)

G06Q 30/02 (2013.01)

Citation (search report)

See references of WO 9849642A1

Designated contracting state (EPC)

BE CH DE FR GB IE IT LI NL SE

EPO simple patent family

WO 9849642 A1 19981105; AU 6977898 A 19981124; CA 2287155 A1 19981105; EP 0978077 A1 20000209; JP 2001523363 A 20011120

INPADOC legal status


2006-12-01 [REG HK WD] APPLICATIONS WITHDRAWN, DEEMED TO BE WITHDRAWN, OR REFUSED AFTER PUBLICATION IN HONG KONG

- Ref Legal Event Code: WD

- Ref Document Number: 1023197

- Country of Ref Document: HK

2005-02-02 [18D] DEEMED TO BE WITHDRAWN

- Ref Legal Event Code: 18D

- Effective date: 20040803

2002-09-25 [17Q] FIRST EXAMINATION REPORT

- Ref Legal Event Code: 17Q

- Effective date: 20020809

2000-02-09 [17P] REQUEST FOR EXAMINATION FILED

- Ref Legal Event Code: 17P

- Effective date: 19991029

2000-02-09 [AK] DESIGNATED CONTRACTING STATES:

- Ref Legal Event Code: AK

- Designated State(s): BE CH DE FR GB IE IT LI NL SE