EP 0979477 A1 20000216 - CLIENT PROFILE MANAGEMENT WITHIN A MARKETING SYSTEM
Title (en)
CLIENT PROFILE MANAGEMENT WITHIN A MARKETING SYSTEM
Title (de)
KUNDENPROFILBEARBEITUNG INNERHALB EINES MARKETINGSSYSTEM
Title (fr)
GESTION DE PROFIL CLIENT DANS UN SYSTEME DE MERCATIQUE
Publication
Application
Priority
- US 9806448 W 19980401
- US 84592097 A 19970429
Abstract (en)
[origin: WO9849640A1] A computer system includes a database and management software for managing client profiles that are used in marketing contacts. The management software is able to receive and process input data from multiple provider sources for addition to the database. The processing that is perfomed may include that application of data hygiene rules and the reformatting of data into a standardized format. The processing may also include the application of matching rules to determine whether a client profile already exists for the client that is associated with the input data. Overlay rules may be applied to resolve how a client profile shoud be uptdated when a client profile already exists for the client associated with the input data. In this fashion, the management software is able to readily update the database with data received from multiple data sources.
IPC 1-7
IPC 8 full level
G06Q 30/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 9849640A1
Designated contracting state (EPC)
BE CH DE FR GB IE IT LI NL SE
DOCDB simple family (publication)
WO 9849640 A1 19981105; AU 6793498 A 19981124; CA 2287158 A1 19981105; EP 0979477 A1 20000216; JP 2002511166 A 20020409
DOCDB simple family (application)
US 9806448 W 19980401; AU 6793498 A 19980401; CA 2287158 A 19980401; EP 98913365 A 19980401; JP 54699598 A 19980401