Global Patent Index - EP 1068583 A1

EP 1068583 A1 2001-01-17 - METHOD FOR TARGETED ADVERTISING

Title (en)

METHOD FOR TARGETED ADVERTISING

Title (de)

VERFAHREN FÜR ZIELGERICHTETE REKLAME

Title (fr)

PROCEDE POUR PUBLICITE CIBLEE

Publication

EP 1068583 A1 (EN)

Application

EP 99919763 A

Priority

  • US 9906632 W
  • US 5220098 A

Abstract (en)

[origin: WO9950775A1] A method for targeted advertising is described, suitable for use with networked devices with a visual display. Advertisements are selected to be presented to a user based on a demographic and psychographic profile of the user, as well as response to previous advertisements by the user. In this way, targeted advertisements can be presented to the user on the visual display. In addition, various input devices are presented to allow the user to perform a transaction associated with the advertisement. Some of these transactions include calling the advertiser, placing an order for the advertised product or service, and requesting more information about the advertised product or service from the advertiser.

IPC 1-7 (main, further and additional classification)

G06F 17/60

IPC 8 full level (invention and additional information)

G06Q 30/00 (2012.01)

CPC (invention and additional information)

G06Q 30/02 (2013.01)

Citation (search report)

See references of WO 9950775A1

Designated contracting state (EPC)

AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE

EPO simple patent family

WO 9950775 A1 19991007; AU 3741299 A 19991018; CA 2326508 A1 19991007; EP 1068583 A1 20010117; JP 2002510093 A 20020402

INPADOC legal status


2002-10-09 [18D] DEEMED TO BE WITHDRAWN

- Ref Legal Event Code: 18D

- Effective date: 20020403

2002-01-09 [17Q] FIRST EXAMINATION REPORT

- Ref Legal Event Code: 17Q

- Effective date: 20011121

2001-01-17 [17P] REQUEST FOR EXAMINATION FILED

- Ref Legal Event Code: 17P

- Effective date: 20001018

2001-01-17 [AK] DESIGNATED CONTRACTING STATES:

- Ref Legal Event Code: AK

- Designated State(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE