EP 1116133 A1 20010718 - CHANGING ADVERTISEMENT SIZE IN RESPONSE TO USER INTERACTIONS
Title (en)
CHANGING ADVERTISEMENT SIZE IN RESPONSE TO USER INTERACTIONS
Title (de)
ÄNDERUNG DER GRÖSSE EINER WERBUNG IN ANTWORT AUF BENUTZER-INTERAKTIONEN
Title (fr)
REDIMENSIONNEMENT DES PUBLICITES EN FONCTION DE L'INTERACTION DE L'UTILISATEUR
Publication
Application
Priority
- US 9921768 W 19990922
- US 10178198 P 19980925
- US 39544499 A 19990914
Abstract (en)
[origin: WO0019332A2] A technique for displaying banner advertisements within the context of an electronic document browsing environment such as the World Wide Web. The technique is implemented in an applet program embedded within a Web page file that presents an advertisement wherein the size changes from a smaller size to a larger size, for example, when the user expresses an interest in the advertisement. By dynamically expanding and changing the size of the advertisement based upon the user's interaction with the advertisement, advertising is more effective without becoming intrusive to consumers and publishers expected arrangement of the underlying Web pages.
IPC 1-7
IPC 8 full level
G06F 9/54 (2006.01); G06F 13/00 (2006.01); G06Q 30/00 (2012.01); G09F 19/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 0019332 A2 20000406; WO 0019332 A3 20010208; WO 0019332 A9 20011004; CA 2344868 A1 20000406; EP 1116133 A1 20010718; JP 2002526831 A 20020820
DOCDB simple family (application)
US 9921768 W 19990922; CA 2344868 A 19990922; EP 99951528 A 19990922; JP 2000572770 A 19990922