EP 1118213 B1 20130529 - TECHNIQUES FOR INTELLIGENT VIDEO AD INSERTION
Title (en)
TECHNIQUES FOR INTELLIGENT VIDEO AD INSERTION
Title (de)
TECHNIKEN ZUM INTELLIGENTEN EINFÜGEN VON BILDWERBESENDUNGEN
Title (fr)
TECHNIQUES D'INSERTION INTELLIGENTE D'ANNONCES PUBLICITAIRES VIDEO
Publication
Application
Priority
- US 9913372 W 19990614
- US 9485198 A 19980615
Abstract (en)
[origin: WO9966719A1] A system and method for selecting and inserting advertisements into a video programming feed at the household level. An advertisement insertion device (60) in a home entertainment system (56) receives a plurality of advertisements (54) from an advertisement source (50). The advertisement insertion device (60) selects one of the advertisements (59) for display (61) to a viewer according to advertisement selection criteria combined with viewer and system information. The video programming is displayed (61) to a viewer while the advertisement insertion device (60) monitors the programming feed (52) for a triggering event indicating an appropriate time to display the selected advertisement (59). At the appropriate time, the video programming feed (52) is interrupted and the selected advertisement (59) is displayed (61). Selecting advertisements at the household level allows advertisers to target viewers with a high degree of specificity. In particular, the advertisement selection criteria may take into account, for example, demographic data relating to the household, the geographical location of the household, of individual viewing habits. The method optionally includes monitoring and reporting viewer response to the selected advertisements.
IPC 8 full level
H04N 5/44 (2011.01); H04B 7/15 (2006.01); H04H 20/00 (2008.01); H04N 5/445 (2011.01); H04N 7/088 (2006.01); H04N 7/12 (2006.01); H04N 7/14 (2006.01); H04N 21/478 (2011.01)
CPC (source: EP US)
H04N 7/0887 (2013.01 - EP US); H04N 21/435 (2013.01 - EP US); H04N 21/44016 (2013.01 - EP US); H04N 21/44224 (2020.08 - EP US); H04N 21/4524 (2013.01 - EP US); H04N 21/4532 (2013.01 - EP US); H04N 21/454 (2013.01 - EP US); H04N 21/458 (2013.01 - EP US); H04N 21/4622 (2013.01 - EP US); H04N 21/47 (2013.01 - EP US); H04N 21/4782 (2013.01 - EP US); H04N 21/6582 (2013.01 - EP US); H04N 21/812 (2013.01 - EP US); H04N 21/2547 (2013.01 - EP US); H04N 21/4667 (2013.01 - EP US); Y10S 707/99945 (2013.01 - US); Y10S 707/99948 (2013.01 - US)
Citation (examination)
- WO 9736424 A1 19971002 - SPOTCOM INC [US], et al
- JP H1079711 A 19980324 - TOSHIBA CORP
- WO 9803016 A1 19980122 - INTERACTIVE PICTURES CORP [US], et al
- WO 9742763 A1 19971113 - STARSIGHT TELECAST INC [US], et al
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 9966719 A1 19991223; AU 4681999 A 20000105; CA 2335201 A1 19991223; CA 2335201 C 20070424; EP 1118213 A1 20010725; EP 1118213 A4 20050216; EP 1118213 B1 20130529; JP 2002518946 A 20020625; JP 4854113 B2 20120118; US 6698020 B1 20040224
DOCDB simple family (application)
US 9913372 W 19990614; AU 4681999 A 19990614; CA 2335201 A 19990614; EP 99930241 A 19990614; JP 2000555431 A 19990614; US 9485198 A 19980615