EP 1131762 A4 20020417 - METHOD AND APPARATUS FOR NEGOTIATING TERMS FOR LOCAL ADVERTISING
Title (en)
METHOD AND APPARATUS FOR NEGOTIATING TERMS FOR LOCAL ADVERTISING
Title (de)
VERFAHREN UND GERÄT ZUM AUSHANDELN DER BEDINGUNGEN FÜR LOKALE ANZEIGEN
Title (fr)
PROCEDE ET DISPOSITIF DE NEGOCIATION DES TERMES D'UNE PUBLICITE LOCALE
Publication
Application
Priority
- US 9926697 W 19991112
- US 19287498 A 19981116
- US 34396599 A 19990630
Abstract (en)
[origin: WO0030002A1] A method and apparatus for local advertising. Web hosts sell advertising space on their web site and distribute web pages including the advertisements to Internet users or clients. It is desirable for advertisements to target specific audiences and persons that may be interested in the specific good or service being advertised. One or more embodiments of the invention provide for advertisements that are transmitted (606) from a web host to a client. The inserted advertisement may be an advertisement that is stored in the proxy's cache (604) or may be retrieved from a web server for an advertiser. One or more embodiments of the invention provide for a module to be downloaded to the proxy that is responsible for negotiating and inserting the advertisement.
IPC 1-7
IPC 8 full level
G06F 13/00 (2006.01); G06F 17/30 (2006.01); G06Q 30/00 (2012.01); G09F 19/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
- No Search
- See references of WO 0030002A1
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 0030002 A1 20000525; WO 0030002 A9 20001109; AU 2473600 A 20000605; EP 1131762 A1 20010912; EP 1131762 A4 20020417; JP 2002535689 A 20021022
DOCDB simple family (application)
US 9926697 W 19991112; AU 2473600 A 19991112; EP 99968041 A 19991112; JP 2000582940 A 19991112