EP 1159684 A1 20011205 - OPTIMIZED INTERNET ADVERTISING USING HISTORY TO SELECT SITES
Title (en)
OPTIMIZED INTERNET ADVERTISING USING HISTORY TO SELECT SITES
Title (de)
OPTIMIERTE INTERNET WERBUNG DIE SICH AUF VERGANGENHEIT BASIERT UM SEITEN AUSZUWÄHLEN
Title (fr)
OPTIMISATION DE LA PUBLICITE SUR INTERNET RECOURANT A DES ANTECEDENTS POUR LA SELECTION DE SITES
Publication
Application
Priority
- US 9929419 W 19991210
- US 21620698 A 19981218
Abstract (en)
[origin: WO0038074A1] In a system that includes: (a) a web server system (16) which stores data bases of advertisements (16A) and viewer information (16B), (b) bidding agents (30A, 30B, and 30Z) which submit bids to display advertisements in view-ops which have certain specifications, and (c) bid selection logic (16C) which decides which bid to accept for each particular view-op. When a view-op occurs which meets the specifications in a bid, the view-op is further evaluated in terms of the comparative effectiveness of the particular advertisements on each of the sites on which the advertisement was previously displayed. The frequency of the advertisement is increased on sites that have proved effective and decreased on sites that have a lower effectiveness. The parameters are considered and evaluated on a real time basis to determine if a particular advertisement should be displayed in response to a particular view-op.
IPC 1-7
IPC 8 full level
G06Q 30/00 (2012.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 0038074A1
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 0038074 A1 20000629; AU 2358000 A 20000712; EP 1159684 A1 20011205
DOCDB simple family (application)
US 9929419 W 19991210; AU 2358000 A 19991210; EP 99967271 A 19991210