Global Patent Index - EP 1159684 A1

EP 1159684 A1 2001-12-05 - OPTIMIZED INTERNET ADVERTISING USING HISTORY TO SELECT SITES

Title (en)

OPTIMIZED INTERNET ADVERTISING USING HISTORY TO SELECT SITES

Title (de)

OPTIMIERTE INTERNET WERBUNG DIE SICH AUF VERGANGENHEIT BASIERT UM SEITEN AUSZUWÄHLEN

Title (fr)

OPTIMISATION DE LA PUBLICITE SUR INTERNET RECOURANT A DES ANTECEDENTS POUR LA SELECTION DE SITES

Publication

EP 1159684 A1 (EN)

Application

EP 99967271 A

Priority

  • US 9929419 W
  • US 21620698 A

Abstract (en)

[origin: WO0038074A1] In a system that includes: (a) a web server system (16) which stores data bases of advertisements (16A) and viewer information (16B), (b) bidding agents (30A, 30B, and 30Z) which submit bids to display advertisements in view-ops which have certain specifications, and (c) bid selection logic (16C) which decides which bid to accept for each particular view-op. When a view-op occurs which meets the specifications in a bid, the view-op is further evaluated in terms of the comparative effectiveness of the particular advertisements on each of the sites on which the advertisement was previously displayed. The frequency of the advertisement is increased on sites that have proved effective and decreased on sites that have a lower effectiveness. The parameters are considered and evaluated on a real time basis to determine if a particular advertisement should be displayed in response to a particular view-op.

IPC 1-7 (main, further and additional classification)

G06F 13/00; G06F 17/60; G06F 19/00

IPC 8 full level (invention and additional information)

G06Q 30/00 (2012.01)

CPC (invention and additional information)

G06Q 30/02 (2013.01)

Citation (search report)

See references of WO 0038074A1

Designated contracting state (EPC)

AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE

EPO simple patent family

WO 0038074 A1 20000629; AU 2358000 A 20000712; EP 1159684 A1 20011205

INPADOC legal status


2001-12-19 [18W] APPLICATION WITHDRAWN

- Date of withdrawal: 20011025

2001-12-05 [17P] REQUEST FOR EXAMINATION FILED

- Effective date: 20010717

2001-12-05 [AK] DESIGNATED CONTRACTING STATES:

- Kind Code of Ref Document: A1

- Designated State(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE

2001-12-05 [AX] REQUEST FOR EXTENSION OF THE EUROPEAN PATENT TO:

- Free text: AL;LT;LV;MK;RO;SI