EP 1190355 A2 20020327 - SYSTEM FOR PROVIDING ENTERPRISE REVENUE MANAGEMENT FOR ON-LINE ADVERTISING CAMPAIGNS
Title (en)
SYSTEM FOR PROVIDING ENTERPRISE REVENUE MANAGEMENT FOR ON-LINE ADVERTISING CAMPAIGNS
Title (de)
SYSTEM ZUM BEREITSTELLEN EINER VERWALTUNG DER UNTERNEHMENSEINKÜNFTE FÜR ON-LINE-WERBEKAMPAGNEN
Title (fr)
SYSTEME ASSURANT UNE GESTION DES RECETTES A UNE ENTREPRISE POUR DES CAMPAGNES PUBLICITAIRES EN LIGNE
Publication
Application
Priority
- US 0018846 W 20000711
- US 14377899 P 19990713
Abstract (en)
[origin: WO0104784A2] A system for providing on-line marketing campaign and revenue management is described. The system includes an event generating module that generates a set of events relating to a product to be advertised on a computer network. The event generating module generally resides on a client computer managed by the product advertiser. A server computer coupled to the client computer stores rules defined by the advertiser. An event and rule processing module residing on the server computer combines the events and rules to create or modify advertising banners that are to be displayed on the web site of a vendor computer. Depending on the events generated by the event generating module and the rules applied by the event and rule processing module, the content of the advertising banners may be modified. A return on investment module measures parameters related to access of the advertising banners by end users, and reports the ROI information back to the advertiser. A campaign management module manages the control of the advertising banners in response to the ROI information provided to the advertiser.
IPC 1-7
IPC 8 full level
G06Q 10/00 (2006.01); G06Q 30/00 (2006.01); G06Q 50/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 0104784A2
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 0104784 A2 20010118; WO 0104784 A3 20011018; AU 5927600 A 20010130; EP 1190355 A2 20020327; JP 2003514269 A 20030415
DOCDB simple family (application)
US 0018846 W 20000711; AU 5927600 A 20000711; EP 00945312 A 20000711; JP 2001510119 A 20000711