EP 1236145 A4 20030423 - METHOD FOR BROKERING INTERNET ADVERTISEMENTS ON THE INTERNET AND HOST THEREFOR
Title (en)
METHOD FOR BROKERING INTERNET ADVERTISEMENTS ON THE INTERNET AND HOST THEREFOR
Title (de)
VERFAHREN FÜR MAKLERGESCHÄFTE MIT INTERNETWERBUNG ÜBER DAS INTERNET UND ZUGEHÖRIGER ZENTRALRECHNER
Title (fr)
PROCEDE DE COURTAGE DE PUBLICITES INTERNET SUR L'INTERNET, ET ORDINATEUR CENTRAL UTILISE A CET EFFET
Publication
Application
Priority
- KR 0001216 W 20001027
- KR 19990051524 A 19991119
Abstract (en)
[origin: WO0137158A1] An internet advertisement brokering host for brokering a plurality of internet advertisements between an advertiser and an individual website operator via the internet is provided. The host includes a database for storing each internet advertisement identifier, each website operator identifier corresponding to each internet advertisement, and data on the effectiveness of an internet advertisement. The host provides a web page for publishing internet advertisements and corresponding advertisement guide information so that an advertiser is allowed to load his or her advertisements and a website operator is allowed to take any internet advertisement onto his or her website. A website operator or a publisher can receive an advertisement income with respect to data on the effectiveness of all internet advertisements which have been displayed on his or her website irrespective of advertisers. Also, advertisers can pay charges for advertising services irrespective of publishers taking and loading advertisements onto their websites. A publisher who has a small number of visitors is allowed to load an advertisement or advertisements without receiving the approval of an advertiser. As a result, small-scale advertisement is encouraged. In addition, since an advertisement fee can be calculated in an advertisement brokering host, a number of advertisers and publishers can engage in advertising activity at their desire.
IPC 1-7
IPC 8 full level
G06Q 10/00 (2006.01); G06Q 30/00 (2006.01); G06Q 30/02 (2012.01); G09F 19/00 (2006.01)
CPC (source: EP KR)
G06Q 30/02 (2013.01 - EP KR)
Citation (search report)
- [PX] WO 9962013 A1 19991202 - NERO HOLDINGS LTD [IL], et al
- [X] WO 9834189 A1 19980806 - FLYCAST COMMUNICATIONS CORP [US]
- [A] US 5855008 A 19981229 - GOLDHABER A NATHANIEL [US], et al
- See references of WO 0137158A1
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE
DOCDB simple family (publication)
WO 0137158 A1 20010525; AU 1060501 A 20010530; CN 1411584 A 20030416; EP 1236145 A1 20020904; EP 1236145 A4 20030423; JP 2003515224 A 20030422; KR 100350723 B1 20020830; KR 20000007010 A 20000207
DOCDB simple family (application)
KR 0001216 W 20001027; AU 1060501 A 20001027; CN 00817387 A 20001027; EP 00971861 A 20001027; JP 2001539178 A 20001027; KR 19990051524 A 19991119