EP 1238344 A2 20020911 - METHOD AND SYSTEM FOR PRESENTING AN ANIMATED ADVERTISEMENT ON A WEB PAGE
Title (en)
METHOD AND SYSTEM FOR PRESENTING AN ANIMATED ADVERTISEMENT ON A WEB PAGE
Title (de)
VERFAHREN UND SYSTEM ZUM PRÄSENTIEREN VON ANIMIERTEN REKLAMEN AUF EINER INTERNET-SEITE
Title (fr)
PROCEDE ET SYSTEME DE PRESENTATION D'UNE PUBLICITE ANIMEE SUR UNE PAGE WEB
Publication
Application
Priority
- IL 0000796 W 20001128
- IL 13356099 A 19991216
Abstract (en)
[origin: WO0144969A2] A method for presenting an animated advertisement on a web page, in which a web server obtains a web page layer adapted to contain an animated advertisement content having at least one object adapted to run across a web page downloaded to a client computer connected to the web server without obscuring or disabling portions of the web page lying outside a boundary of the objects at any given instant of time. The web server then downloads the web page layer to the client computer for displaying the animated advertisement content in association with the web page. Preferably, the animated advertisement is displayed as a brief animated clip relating to a product or service to grab an observer's attention, and displaying a link to an advertisement stored in association with an advertisement web server associated with the product or service. This allows the observer to get further information relating to the product or service by clicking on the link. The animated advertisement thus serves as a teaser for enticing a user at the client machine to request an advertisement and the link serves as a reminder of the advertisement after termination of the teaser.
IPC 1-7
IPC 8 full level
G06F 17/30 (2006.01); G06Q 30/00 (2006.01)
CPC (source: EP)
G06F 16/958 (2018.12); G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 0144969A2
Citation (third parties)
Third party :
- WO 9957660 A1 19991111 - IWEB LTD [IL], et al
- US 5983190 A 19991109 - TROWER II TANDY W [US], et al
- "How to make a Flash movie with a tranparent background.", MACROMEDIA - FLASH TECHNOTES, 20 December 1999 (1999-12-20), pages 1 - 3, XP002906012, Retrieved from the Internet <URL:www.macromedia.com/support/flash/ts/documents/wmode.htm> [retrieved on 20030415]
- WEGERT T.: "Shoshkele: What Is It, and What Can It Do for You?", 10 October 2002 (2002-10-10), pages 1 - 4, XP002906013, Retrieved from the Internet <URL:file://D:\My%20Documents\innovelty\checkmate\search\Shoskele%20What%20Is%....>
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
DOCDB simple family (publication)
WO 0144969 A2 20010621; WO 0144969 A3 20020307; AU 1727801 A 20010625; EP 1238344 A2 20020911; IL 133560 A0 20010430; IL 133560 A 20010913
DOCDB simple family (application)
IL 0000796 W 20001128; AU 1727801 A 20001128; EP 00979902 A 20001128; IL 13356099 A 19991216