Global Patent Index - EP 1240611 A1

EP 1240611 A1 2002-09-18 - METHOD AND APPARATUS FOR MEASURING EFFECTIVENESS OF ON-LINE ADVERTISING

Title (en)

METHOD AND APPARATUS FOR MEASURING EFFECTIVENESS OF ON-LINE ADVERTISING

Title (de)

VERFAHREN UND VORRICHTUNG ZUM MESSEN DER EFFEKTIVITäT VON ONLINE WERBUNG

Title (fr)

PROCEDE ET APPAREIL PERMETTANT D'EVALUER L'EFFICACITE D'UNE PUBLICITE EN LIGNE

Publication

EP 1240611 A1 (EN)

Application

EP 00982174 A

Priority

  • US 0031893 W
  • US 16645199 P

Abstract (en)

[origin: WO0137183A1] A system for measuring the effectiveness of on-line advertising (418). The system includes a method for measuring advertising effectiveness of a merchant's (408) advertisement presented on a data network that comprises steps of identifying a consumer that accesses the data network, presenting the advertisement to the consumer via the data network, recording the consumer's network activity in an activity database, wherein the consumer's network activity in response to the advertisement is recorded in the activity database, and matching the activity database with purchase transaction records of the merchant to determine an effectiveness parameter of the advertisement.

IPC 1-7 (main, further and additional classification)

G06F 17/60

IPC 8 full level (invention and additional information)

G06Q 30/00 (2012.01)

CPC (invention and additional information)

G06Q 30/02 (2013.01)

Citation (search report)

See references of WO 0137183A1

Designated contracting state (EPC)

AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR

EPO simple patent family

WO 0137183 A1 20010525; AU 1923901 A 20010530; AU 774972 B2 20040715; CA 2396332 A1 20010525; EP 1240611 A1 20020918

INPADOC legal status


2005-12-07 [18D] APPLICATION DEEMED TO BE WITHDRAWN

- Effective date: 20050601

2002-09-18 [17P] REQUEST FOR EXAMINATION FILED

- Effective date: 20020617

2002-09-18 [AK] DESIGNATED CONTRACTING STATES:

- Kind Code of Ref Document: A1

- Designated State(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR

2002-09-18 [AX] REQUEST FOR EXTENSION OF THE EUROPEAN PATENT TO:

- Free text: AL;LT;LV;MK;RO;SI