EP 1240611 A1 20020918 - METHOD AND APPARATUS FOR MEASURING EFFECTIVENESS OF ON-LINE ADVERTISING
Title (en)
METHOD AND APPARATUS FOR MEASURING EFFECTIVENESS OF ON-LINE ADVERTISING
Title (de)
VERFAHREN UND VORRICHTUNG ZUM MESSEN DER EFFEKTIVITäT VON ONLINE WERBUNG
Title (fr)
PROCEDE ET APPAREIL PERMETTANT D'EVALUER L'EFFICACITE D'UNE PUBLICITE EN LIGNE
Publication
Application
Priority
- US 0031893 W 20001120
- US 16645199 P 19991119
Abstract (en)
[origin: WO0137183A1] A system for measuring the effectiveness of on-line advertising (418). The system includes a method for measuring advertising effectiveness of a merchant's (408) advertisement presented on a data network that comprises steps of identifying a consumer that accesses the data network, presenting the advertisement to the consumer via the data network, recording the consumer's network activity in an activity database, wherein the consumer's network activity in response to the advertisement is recorded in the activity database, and matching the activity database with purchase transaction records of the merchant to determine an effectiveness parameter of the advertisement.
IPC 1-7
IPC 8 full level
G06Q 30/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 0137183A1
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
DOCDB simple family (publication)
WO 0137183 A1 20010525; AU 1923901 A 20010530; AU 774972 B2 20040715; CA 2396332 A1 20010525; EP 1240611 A1 20020918
DOCDB simple family (application)
US 0031893 W 20001120; AU 1923901 A 20001120; CA 2396332 A 20001120; EP 00982174 A 20001120