EP 1285368 A2 20030226 - AUTOMATED TARGET-MARKET SAMPLER
Title (en)
AUTOMATED TARGET-MARKET SAMPLER
Title (de)
AUTOMATISIERTE MUSTERENTNAHME AUS EINEM ZIELMARKT
Title (fr)
ECHANTILLONNEUR DE MARCHE CIBLE AUTOMATISE
Publication
Application
Priority
- US 0103277 W 20010201
- US 19169700 P 20000323
- US 58863000 A 20000606
Abstract (en)
[origin: WO0171535A2] An automated target-market sampler comprises a website operated by a marketing-services provider. Client-users and volunteer testers access the website over the Internet. Such client-users have commercial websites of their own that they will pay the marketing-services provider to study and report on how effective and easy they are to navigate and use. The testers are rewarded for their participation in focus-group type trials. Such rewards can include cash, gifts, electronic gift certificates, or other electronic cash equivalents, and either issue immediately or in batches. The client-user specifies their target market and the testers provide their respective demographic and background information. The marketing-services provider website registers such testers and accepts jobs from the client-users. A test is launched by sending waves of invitations by e-mail to the testers according to matches between the target market description and the testers' demographic profiles. A statistically accurate sample size is selected from the candidate testers who respond back to the invitation, and the selected testers then navigate the commercial website. The marketing-services provider website tracks the click-paths taken by each and can ask the tester questions like what did they expect to see when a link was clicked. At the conclusion of the test, a report is automatically generated for the client-user.
IPC 1-7
IPC 8 full level
G06Q 10/00 (2012.01); G06Q 30/00 (2012.01)
CPC (source: EP)
G06Q 10/06 (2013.01); G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 0171535A2
Citation (examination)
- EP 0944002 A1 19990922 - SONY EUROP GMBH [DE], et al
- US 5960409 A 19990928 - WEXLER DANIEL D [US]
- ALLEN; KANIA; YAECKEL: "Guide To One-To-One Web Marketing", 1998, ROBERT IPSEN, USA
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
DOCDB simple family (publication)
WO 0171535 A2 20010927; WO 0171535 A8 20020801; AU 3472401 A 20011003; EP 1285368 A2 20030226
DOCDB simple family (application)
US 0103277 W 20010201; AU 3472401 A 20010201; EP 01906864 A 20010201