EP 1402441 A2 20040331 - SYSTEM AND METHOD FOR PERSONALISED INTERACTIVE AUTOMATED ELECTRONIC MARKETING
Title (en)
SYSTEM AND METHOD FOR PERSONALISED INTERACTIVE AUTOMATED ELECTRONIC MARKETING
Title (de)
SYSTEM UND VERFAHREN FÜR PERSONALISIERTES INTERAKTIVES ELEKTRONISCHES MARKETING
Title (fr)
NOUVEAUX SYSTEME ET PROCEDE DE MISE EN PLACE D'UNE COMMERCIALISATION ELECTRONIQUE, AUTOMATISEE, INTERACTIVE ET PERSONNALISEE DU FOUISSEUR DE SERVICES DE COMMERCIALISATION
Publication
Application
Priority
- EP 0204958 W 20020503
- NL 1018008 A 20010507
Abstract (en)
[origin: WO02091252A2] The new system and method for performing personalised interactive automated electronic marketing of the marketing service provider being utilized by product vendors and end users. A so-called business-to-business subscription system between the marketing service provider and a plurality of product vendors is established. This system integrates the conventional media, e.g. TV, radio and newspapers, the modern information society tools, e.g. mobile phone technology, personal computers and Internet. Product vendors are now provided with a powerful and effective marketing tool, while end users with personalised desired data acquisition and the tool for purchasing on the safe and timely manner. The new system improves the commercial request response rate by simultaneously avoiding the sales leads' losses and transforming the cold sales leads into the hot sales leads. It ultimately results in that AIDA cycle of the end user with regard to the product will become substantially shortened.
IPC 1-7
IPC 8 full level
G06Q 30/00 (2006.01)
CPC (source: EP US)
G06Q 30/02 (2013.01 - EP US); G06Q 30/0239 (2013.01 - EP US); G06Q 30/0245 (2013.01 - EP US); G06Q 30/0251 (2013.01 - EP US); G06Q 30/0267 (2013.01 - EP US); G06Q 30/0271 (2013.01 - EP US); G06Q 30/0277 (2013.01 - EP US)
Citation (search report)
See references of WO 02091252A2
Citation (examination)
- EP 1146701 A1 20011017 - N E WAY SA [BE]
- DE 20015838 U1 20010125 - SURFID COM AG [DE]
- WO 0072612 A1 20001130 - SOFTWARE COM INC [US]
Citation (third parties)
Third party :
- EP 1146701 A1 20011017 - N E WAY SA [BE]
- WO 0072612 A1 20001130 - SOFTWARE COM INC [US]
- US 6134548 A 20001017 - GOTTSMAN EDWARD [US], et al
Designated contracting state (EPC)
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
DOCDB simple family (publication)
WO 02091252 A2 20021114; WO 02091252 A8 20030320; CA 2484750 A1 20021114; EP 1402441 A2 20040331; NL 1018008 C1 20021108; US 2004204952 A1 20041014; US 7908150 B2 20110315
DOCDB simple family (application)
EP 0204958 W 20020503; CA 2484750 A 20020503; EP 02747302 A 20020503; NL 1018008 A 20010507; US 47648604 A 20040524