EP 1668546 A1 20060614 - DETERMINING AND/OR USING LOCATION INFORMATION IN AN AD SYSTEM
Title (en)
DETERMINING AND/OR USING LOCATION INFORMATION IN AN AD SYSTEM
Title (de)
BESTIMMEN UND/ODER VERWENDEN VON POSITIONSINFORMATIONEN IN EINEM WERBUNGSSYSTEM
Title (fr)
DETERMINATION ET/OU UTILISATION D'INFORMATION DE LOCALISATION DANS UN SYSTEME PUBLICITAIRE
Publication
Application
Priority
- US 2004027239 W 20040823
- US 65426503 A 20030903
- US 82350804 A 20040412
Abstract (en)
[origin: WO2005024667A1] The usefulness, and consequently the performance, of advertisements (330) are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy (350) determination of an ad. As another example, location information (380) may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces may be provided to allow a business to enter and/or modify location information such as location information used for targeting and location-dependent price information. The location information (380) used to target and/or score (350) ads may be include or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points.
IPC 1-7
IPC 8 full level
G06F 17/30 (2006.01); G06Q 30/00 (2006.01)
CPC (source: EP KR)
G06F 16/9537 (2018.12 - EP KR); G06Q 30/02 (2013.01 - EP); G06Q 30/0246 (2013.01 - KR); G06Q 30/0259 (2013.01 - KR); G06Q 30/0261 (2013.01 - KR)
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IT LI LU MC NL PL PT RO SE SI SK TR
DOCDB simple family (publication)
WO 2005024667 A1 20050317; AU 2004271567 A1 20050317; AU 2004271567 B2 20091224; AU 2004271567 C1 20120614; BR PI0414125 A 20061031; CA 2537191 A1 20050317; CA 2537191 C 20140708; EP 1668546 A1 20060614; EP 1668546 A4 20070725; JP 2007504556 A 20070301; JP 4550820 B2 20100922; KR 20060083201 A 20060720
DOCDB simple family (application)
US 2004027239 W 20040823; AU 2004271567 A 20040823; BR PI0414125 A 20040823; CA 2537191 A 20040823; EP 04781844 A 20040823; JP 2006525355 A 20040823; KR 20067004465 A 20060303