EP 1676252 A2 20060705 - DETERMINING AND/OR USING END USER LOCAL TIME INFORMATION IN AN AD SYSTEM
Title (en)
DETERMINING AND/OR USING END USER LOCAL TIME INFORMATION IN AN AD SYSTEM
Title (de)
BESTIMMEN UND/ODER VERWENDEN VON ENDBENUTZER-ORTSZEITINFORMATIONEN IN EINEM WERBUNGSSYSTEM
Title (fr)
DETERMINATION ET/OU UTILISATION D'INFORMATIONS SUR L'EURE LOCALE CHEZ DES UTILISATEURS DANS UN SYSTEME PUBLICITAIRE
Publication
Application
Priority
- US 2004031707 W 20040927
- US 67636903 A 20031001
Abstract (en)
[origin: US2005076014A1] The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. End user local time information, such as at least one of (a) a local time-of-day, (b) a local time-of-day range, (c) a local date, (d) a local day-of-week, (e) a local date range, (f) a local day-of-week range, and (g) a local season, is determined (or simply accepted) and used. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid. Such end user local time information may be associated with ad performance information. Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and/or of a landing page may be selected and/or modified using end user local time information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify end user local time information, such as end user local time information used for targeting and end user local time-dependent price information.
IPC 1-7
IPC 8 full level
G06F 7/00 (2006.01); G06Q 30/00 (2006.01)
IPC 8 main group level
G09F (2006.01)
CPC (source: EP KR US)
G06Q 30/02 (2013.01 - EP US); G06Q 30/0246 (2013.01 - KR); G06Q 30/0256 (2013.01 - KR)
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IT LI LU MC NL PL PT RO SE SI SK TR
Designated extension state (EPC)
AL HR LT LV MK
DOCDB simple family (publication)
US 2005076014 A1 20050407; US 8560493 B2 20131015; AU 2004279071 A1 20050414; AU 2004279071 B2 20090108; AU 2009201373 A1 20090430; AU 2009201373 B2 20111124; BR PI0415037 A 20061212; BR PI0415037 B1 20170328; CA 2540821 A1 20050414; CA 2540821 C 20141209; CN 1926564 A 20070307; EP 1676252 A2 20060705; EP 1676252 A4 20070214; JP 2007507752 A 20070329; KR 20060080243 A 20060707; WO 2005034064 A2 20050414; WO 2005034064 A3 20060810
DOCDB simple family (application)
US 67636903 A 20031001; AU 2004279071 A 20040927; AU 2009201373 A 20090408; BR PI0415037 A 20040927; CA 2540821 A 20040927; CN 200480033746 A 20040927; EP 04789113 A 20040927; JP 2006534004 A 20040927; KR 20067008573 A 20060502; US 2004031707 W 20040927