EP 1880340 A2 20080123 - SYSTEM AND METHOD TO MERGE PAY-FOR-PERFORMANCE ADVERTISING MODELS
Title (en)
SYSTEM AND METHOD TO MERGE PAY-FOR-PERFORMANCE ADVERTISING MODELS
Title (de)
SYSTEM UND VERFAHREN ZUR MISCHUNG VON WERBEMODELLEN FÜR ZAHLUNG PRO LEISTUNG
Title (fr)
SYSTEME ET PROCEDE DE FUSION DE MODELES PUBLICITAIRES DE REMUNERATION AU RENDEMENT
Publication
Application
Priority
- US 2006007047 W 20060227
- US 65663705 P 20050225
- US 7751605 A 20050309
Abstract (en)
[origin: WO2006091970A2] Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisment of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a per per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
IPC 8 full level
G06K 1/00 (2006.01); G06Q 30/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR
Designated extension state (EPC)
AL BA HR MK YU
DOCDB simple family (publication)
WO 2006091970 A2 20060831; WO 2006091970 A3 20071122; CA 2599371 A1 20060831; EP 1880340 A2 20080123; EP 1880340 A4 20110720
DOCDB simple family (application)
US 2006007047 W 20060227; CA 2599371 A 20060227; EP 06736377 A 20060227