EP 2005382 A4 20120111 - SCORING QUALITY OF TRAFFIC TO NETWORK SITES USING INTERRELATED TRAFFIC PARAMETERS
Title (en)
SCORING QUALITY OF TRAFFIC TO NETWORK SITES USING INTERRELATED TRAFFIC PARAMETERS
Title (de)
BEWERTUNG VON VERKEHRSQUALITÄT AN NETZWERKSTANDORTEN MITTELS ZUSAMMENHÄNGENDER VERKEHRSPARAMETER
Title (fr)
ÉVALUATION DE LA QUALITÉ DU TRAFIC VERS DES SITES RÉSEAU AU MOYEN DE PARAMÈTRES DE TRAFIC INTERDÉPENDANTS
Publication
Application
Priority
- US 2007064454 W 20070320
- US 78390606 P 20060320
- US 78417406 P 20060321
- US 56771806 A 20061206
- US 2006061704 W 20061206
Abstract (en)
[origin: WO2007109694A2] A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic on advertisers and publishers. The facility may score the quality of traffic to a site by evaluating various parameters associated with the traffic and determining combinations of parameters that are indicative of the quality of traffic to the site. Traffic to a site may be scored based on the combinations of parameters associated with the one or more sessions. Lower scores are indicative of traffic having little value to a publisher, advertiser, or third party; higher scores are indicative of traffic having greater value.
IPC 8 full level
G06Q 30/00 (2012.01)
CPC (source: EP)
G06Q 30/00 (2013.01); G06Q 30/02 (2013.01)
Citation (search report)
- [I] WO 0045264 A1 20000803 - WEBTRENDS CORP [US]
- [I] US 2005097204 A1 20050505 - HOROWITZ RUSSELL C [US], et al
- See references of WO 2007109694A2
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR
DOCDB simple family (publication)
WO 2007109694 A2 20070927; WO 2007109694 A3 20071227; EP 2005382 A2 20081224; EP 2005382 A4 20120111
DOCDB simple family (application)
US 2007064454 W 20070320; EP 07758955 A 20070320