EP 2055101 A2 20090506 - AUTOMATED MEDIA CONTENT ADAPTATION AND DELIVERY
Title (en)
AUTOMATED MEDIA CONTENT ADAPTATION AND DELIVERY
Title (de)
AUTOMATISIERTE ANPASSUNG UND ABLIEFERUNG VON MEDIENINHALT
Title (fr)
DISTRIBUTION ET ADAPTATION AUTOMATISEES DE CONTENU MULTIMEDIA
Publication
Application
Priority
- US 2007008898 W 20070410
- US 79076906 P 20060410
- US 79077006 P 20060410
Abstract (en)
[origin: WO2007120686A2] In advertising, irrespective of the delivery medium, a concern with audience targeting can be addressed by context-based, usage-based and user-based techniques. In a fast-growing sector in the advertising industry, namely that of digital signage, user data for a display installations are obtained by methods designated as indirect, polling or rating. Beyond context- and usage-based targeting, for facilitating audience-based content adaptation or targeting, physical attributes of subjects in front of an installation can be ascertained in an automated fashion. The attributes can be combined with customary context and usage-pattern data in selecting messages suitable for display at the installation. The combined data can be supplied to a number of potential content providers with an invitation to bid in an auction of display time.
IPC 8 full level
G06Q 30/00 (2012.01); H04N 7/16 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 2007120686A2
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR
Designated extension state (EPC)
AL BA HR MK RS
DOCDB simple family (publication)
WO 2007120686 A2 20071025; WO 2007120686 A3 20071227; EP 2055101 A2 20090506
DOCDB simple family (application)
US 2007008898 W 20070410; EP 07755234 A 20070410