Global Patent Index - EP 2095636 A4

EP 2095636 A4 20110323 - METHOD AND COMPUTER PROGRAM PRODUCT FOR PROVIDING ADVERTISEMENTS TO A MOBILE USER DEVICE

Title (en)

METHOD AND COMPUTER PROGRAM PRODUCT FOR PROVIDING ADVERTISEMENTS TO A MOBILE USER DEVICE

Title (de)

VERFAHREN UND COMPUTERPROGRAMMPRODUKT ZUR BEREITSTELLUNG VON WERBUNG FÜR EIN MOBILBENUTZERGERÄT

Title (fr)

PROCÉDÉ ET PRODUIT DE PROGRAMME INFORMATIQUE PERMETTANT DE FOURNIR DES MESSAGES PUBLICITAIRES À UN DISPOSITIF UTILISATEUR MOBILE

Publication

EP 2095636 A4 20110323 (EN)

Application

EP 07827335 A 20071108

Priority

  • IL 2007001362 W 20071108
  • US 86520006 P 20061110
  • US 87183406 P 20061225

Abstract (en)

[origin: WO2008056358A2] A method for providing advertisements to a mobile user device, the method includes: receiving a user request to receive content; filtering advertisements to be sent to the user by applying multiple filtering rules; selecting a selected advertisement out of filtered advertisements; sending to the user the selected advertisement and the requested content; wherein the filtering and the selecting are responsive to a large number of parameters that comprise multiple user parameters, multiple content parameters, multiple system parameter and multiple advertisement parameters.

IPC 8 full level

G06F 15/16 (2006.01); H04M 11/00 (2006.01); H04N 7/025 (2006.01); H04N 7/10 (2006.01); H04N 7/173 (2011.01)

CPC (source: EP)

G06Q 30/02 (2013.01); H04N 7/17318 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/41407 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01)

Citation (search report)

  • [X] WO 2004111771 A2 20041223 - GOOGLE INC [US]
  • [X] SOE-TSYR YUAN ET AL: "A recommendation mechanism for contextualized mobile advertising", EXPERT SYSTEMS WITH APPLICATIONS ELSEVIER UK, vol. 24, no. 4, May 2003 (2003-05-01), pages 399 - 414, XP002619689, ISSN: 0957-4174, DOI: 10.1016/S0957-4174(02)00189-6
  • See references of WO 2008056358A2

Designated contracting state (EPC)

AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR

DOCDB simple family (publication)

WO 2008056358 A2 20080515; WO 2008056358 A3 20090528; EP 2095636 A2 20090902; EP 2095636 A4 20110323; EP 2109077 A2 20091014; EP 2109077 A3 20110706

DOCDB simple family (application)

IL 2007001362 W 20071108; EP 07827335 A 20071108; EP 09162043 A 20071108