EP 2135170 A2 20091223 - MEASUREMENT OF CONTENT PLACEMENT EFFECTIVENESS OVER WEB PAGES AND LIKE MEDIA
Title (en)
MEASUREMENT OF CONTENT PLACEMENT EFFECTIVENESS OVER WEB PAGES AND LIKE MEDIA
Title (de)
MESSUNG DER EFFEKTIVITÄT DER PLATZIERUNG VON INHALT ÜBER WEBSEITEN UND DERARTIGE MEDIEN
Title (fr)
MESURE DE L'EFFICACITÉ DE LA DISPOSITION D'UN CONTENU SUR DES PAGES WEB ET DES SUPPORTS ANALOGUES
Publication
Application
Priority
- IL 2007001466 W 20071127
- US 86108306 P 20061127
Abstract (en)
[origin: WO2008065655A2] A system estimates the part of a current content page that is currently visible on a user screen. A movement detection unit detects movement of the content page within the user's browser, and an estimator infers whether a particular content item of interest is within the currently visible area. The movement detection unit in one version detects operating system directives to find out whether the user is scrolling etc through the page. Alternatively an identifiable point is placed on the content item and continual measurement is made between identifiable point in the content and a point in the currently visible area. The system is useful for providing statistical data about the effectiveness of advertisement placement within web pages.
IPC 8 full level
G06F 15/16 (2006.01); G06Q 30/00 (2012.01); G06F 17/30 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR
DOCDB simple family (publication)
WO 2008065655 A2 20080605; WO 2008065655 A3 20090507; CA 2690416 A1 20080605; EP 2135170 A2 20091223; EP 2135170 A4 20120104
DOCDB simple family (application)
IL 2007001466 W 20071127; CA 2690416 A 20071127; EP 07827439 A 20071127