EP 2168086 A2 20100331 - METHODOLOGIES AND SYSTEMS FOR MOBILE MARKETING AND ADVERTISING
Title (en)
METHODOLOGIES AND SYSTEMS FOR MOBILE MARKETING AND ADVERTISING
Title (de)
METHODOLOGIEN UND SYSTEME FÜR MOBIL-MARKETING UND WERBUNG
Title (fr)
MÉTHODOLOGIES ET SYSTÈMES POUR MERCATIQUE ET PUBLICITÉ SUR MOBILES
Publication
Application
Priority
- EP 2008056069 W 20080516
- GB 0709425 A 20070516
Abstract (en)
[origin: GB2449277A] Methods and systems are disclosed for analysing the efficacy of mobile marketing and advertising taking into account more than those attributes which were originally selected for the selected target profile(s) associated with a mobile marketing or marketing or advertising campaign. More specifically, the analysis includes consideration of profile attributes that need not be subsets of the specified profile attributes. The analysis results may then be used to manage future mobile marketing or marketing or advertising campaigns or campaign phases more effectively.
IPC 8 full level
G06Q 30/00 (2006.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
See references of WO 2008138991A2
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MT NL NO PL PT RO SE SI SK TR
Designated extension state (EPC)
AL BA MK RS
DOCDB simple family (publication)
GB 0709425 D0 20070627; GB 2449277 A 20081119; EP 2168086 A2 20100331; WO 2008138991 A2 20081120; WO 2008138991 A3 20090820
DOCDB simple family (application)
GB 0709425 A 20070516; EP 08802883 A 20080516; EP 2008056069 W 20080516