EP 2235858 A4 20111207 - WIDGET-ASSISTED DETECTION AND EXPOSURE OF BEHAVIORAL ASSOCIATIONS
Title (en)
WIDGET-ASSISTED DETECTION AND EXPOSURE OF BEHAVIORAL ASSOCIATIONS
Title (de)
WIDGET-UNTERSTÜTZTER NACHWEIS UND DARSTELLUNG VON VERHALTENSASSOZIATIONEN
Title (fr)
DÉTECTION ET EXPOSITION ASSISTÉES PAR UN GADGET LOGICIEL D'ASSOCIATIONS COMPORTEMENTALES
Publication
Application
Priority
- US 2008087536 W 20081218
- US 96681707 A 20071228
- US 96678007 A 20071228
- US 96680207 A 20071228
Abstract (en)
[origin: WO2009086014A1] A content provider system interacts with a network of web sites to provide behavior-based content to users. Operators of the web sites add widgets to selected web pages of their sites, which report user-generated events to the content provider system. The content provider system analyses the reported events to detect behavioral associations between particular web sites, web pages, products, and other types of items. The widgets may also retrieve and display behavior-based content that is based on these item-to-item behavioral associations. For example, when a user views a particular web page, a widget on that page may request and display descriptions of, and links to, other sites or pages that are (a) behaviorally related to the page being viewed or an item represented thereon, and/or (b) behaviorally related to the past browsing activities of the particular user.
IPC 8 full level
H04H 60/32 (2008.01)
CPC (source: EP)
G06Q 30/02 (2013.01)
Citation (search report)
- No further relevant documents disclosed
- See references of WO 2009086014A1
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MT NL NO PL PT RO SE SI SK TR
DOCDB simple family (publication)
WO 2009086014 A1 20090709; EP 2235858 A1 20101006; EP 2235858 A4 20111207; JP 2011508925 A 20110317
DOCDB simple family (application)
US 2008087536 W 20081218; EP 08868561 A 20081218; JP 2010540806 A 20081218