EP 2438758 B1 20201028 - ADDITION OF SUPPLEMENTAL MULTIMEDIA CONTENT AND INTERACTIVE CAPABILITY AT THE CLIENT
Title (en)
ADDITION OF SUPPLEMENTAL MULTIMEDIA CONTENT AND INTERACTIVE CAPABILITY AT THE CLIENT
Title (de)
ADDITION OF SUPPLEMENTAL MULTIMEDIA CONTENT AND INTERACTIVE CAPABILITY AT THE CLIENT
Title (fr)
AJOUT DE CONTENU MULTIMÉDIA SUPPLÉMENTAIRE ET DE CAPACITÉ INTERACTIVE AU NIVEAU DU CLIENT
Publication
Application
Priority
- US 2010033291 W 20100430
- US 18353909 P 20090602
- US 53760609 A 20090807
Abstract (en)
[origin: US2010273553A1] Methods, systems, and computer programs for converting television commercials into interactive network video games are presented. In one method, a broadcast or streamed commercial is accompanied by an interactive segment. A media player coupled to the broadcast or streaming media source identifies the existence of the interactive segment and presents the user with an enhanced and interactive mini-game commercial that can be played with other “viewers” in a common or disperse demographic. Multiple methods for content delivery are provided, including a model where television commercial is inserted within consecutive frames of the television program, and a model where the commercial is overlaid on frames of the television program allowing the user to play the game while the television program is displayed. In a preferred embodiment, the termination of the interactive mini-game commercial is set within a fixed time period commensurate with traditional spot television advertising.
IPC 8 full level
H04N 7/173 (2011.01); H04N 7/16 (2011.01); H04N 7/24 (2011.01)
CPC (source: EP US)
A63F 13/338 (2014.09 - EP US); A63F 13/35 (2014.09 - US); A63F 13/53 (2014.09 - EP US); A63F 13/61 (2014.09 - EP US); H04L 65/1089 (2013.01 - EP); H04L 65/60 (2013.01 - US); H04L 65/612 (2022.05 - EP); H04L 65/613 (2022.05 - EP); H04L 65/765 (2022.05 - EP); H04L 67/10 (2013.01 - US); H04N 21/235 (2013.01 - EP US); H04N 21/43074 (2020.08 - EP US); H04N 21/435 (2013.01 - EP US); H04N 21/47205 (2013.01 - EP US); H04N 21/4758 (2013.01 - EP US); H04N 21/4781 (2013.01 - EP US); H04N 21/812 (2013.01 - EP US); H04N 21/8545 (2013.01 - EP US); A63F 13/215 (2014.09 - EP); A63F 13/35 (2014.09 - EP); A63F 13/655 (2014.09 - EP US); A63F 13/803 (2014.09 - EP); A63F 13/812 (2014.09 - EP); A63F 13/833 (2014.09 - EP); A63F 13/837 (2014.09 - EP); A63F 13/87 (2014.09 - EP); A63F 13/88 (2014.09 - EP); A63F 2300/409 (2013.01 - EP US); A63F 2300/513 (2013.01 - EP US); A63F 2300/5506 (2013.01 - EP US); A63F 2300/5573 (2013.01 - EP US); A63F 2300/572 (2013.01 - EP US); A63F 2300/575 (2013.01 - EP US); A63F 2300/69 (2013.01 - EP US)
Citation (examination)
US 2002062481 A1 20020523 - SLANEY MALCOLM [US], et al
Designated contracting state (EPC)
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO SE SI SK SM TR
DOCDB simple family (publication)
US 2010273553 A1 20101028; US 8246454 B2 20120821; EP 2438758 A1 20120411; EP 2438758 B1 20201028; EP 2438758 B8 20210428; US 2010306402 A1 20101202; US 2015074243 A1 20150312; US 8930561 B2 20150106; WO 2010141166 A1 20101209; WO 2010141172 A1 20101209
DOCDB simple family (application)
US 60488709 A 20091023; EP 10725311 A 20100430; US 2010032445 W 20100426; US 2010033291 W 20100430; US 201414546475 A 20141118; US 53760609 A 20090807