EP 2519926 A2 20121107 - FACILITATING SPONSORSHIP OF GAME-PLAY-BASED ACHIEVEMENTS
Title (en)
FACILITATING SPONSORSHIP OF GAME-PLAY-BASED ACHIEVEMENTS
Title (de)
ERMÖGLICHUNG DES SPONSORINGS DER ERREICHUNG VON SPIELZIELEN
Title (fr)
FACILITATION DE PARRAINAGE DE RÉUSSITES BASÉ SUR UNE PARTIE DE JEU
Publication
Application
Priority
- US 65112009 A 20091231
- US 2010059596 W 20101209
Abstract (en)
[origin: US2011159964A1] Methods are provided for utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser. The value of an offer or coupon may increase based upon the game-play-based achievement attained. By having the variable value, the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented. Alternatively, the value of the offer or coupon may remain consistent and the gamer may be permitted to compile multiple offers. Either way, the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
IPC 8 full level
G06Q 30/00 (2012.01); G06Q 50/00 (2012.01)
CPC (source: EP KR US)
A63F 13/61 (2014.09 - EP US); A63F 13/69 (2014.09 - EP US); A63F 13/71 (2014.09 - EP US); G06Q 30/02 (2013.01 - EP KR US); G06Q 50/10 (2013.01 - KR); A63F 13/53 (2014.09 - EP US); A63F 2300/5506 (2013.01 - EP US); A63F 2300/609 (2013.01 - EP US)
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
DOCDB simple family (publication)
US 2011159964 A1 20110630; CN 102667844 A 20120912; EP 2519926 A2 20121107; EP 2519926 A4 20130807; JP 2013516677 A 20130513; KR 20120118023 A 20121025; TW 201140480 A 20111116; WO 2011081818 A2 20110707; WO 2011081818 A3 20111013
DOCDB simple family (application)
US 65112009 A 20091231; CN 201080060173 A 20101209; EP 10841464 A 20101209; JP 2012547100 A 20101209; KR 20127019958 A 20101209; TW 99141079 A 20101126; US 2010059596 W 20101209