EP 2520084 A4 20131113 - METHOD FOR IDENTIFYING VIDEO SEGMENTS AND DISPLAYING CONTEXTUALLY TARGETED CONTENT ON A CONNECTED TELEVISION
Title (en)
METHOD FOR IDENTIFYING VIDEO SEGMENTS AND DISPLAYING CONTEXTUALLY TARGETED CONTENT ON A CONNECTED TELEVISION
Title (de)
VERFAHREN ZUR IDENTIFIZIERUNG VON VIDEOSEGMENTEN UND ZUR ANZEIGE EINES KONTEXTUELL GEZIELTEN INHALTS AUF EINEM VERBUNDENEN FERNSEHER
Title (fr)
PROCÉDÉ D'IDENTIFICATION DE SEGMENTS VIDÉO ET D'AFFICHAGE DE CONTENU CIBLÉ CONTEXTUELLEMENT SUR TÉLÉVISEUR CONNECTÉ
Publication
Application
Priority
- US 29071409 P 20091229
- US 78872110 A 20100527
- US 2010057153 W 20101118
Abstract (en)
[origin: WO2011090540A2] Systems and methods for identifying which video segment is being displayed on a screen of a television system. The video segment is identified by deriving data from the television signals, the derived data being indicative of the video segment being displayed on the screen. This feature can be used to extract a viewer's reaction (such as changing the channel) to a specific video segment (such as an advertisement) and reporting the extracted information as metrics. The systems and methods may further provide contextually targeted content to the television system. The contextual targeting is based on not only identification of the video segment being displayed, but also a determination concerning the playing time or offset time of the particular portion of the video segment being currently displayed.
IPC 8 full level
G06F 17/30 (2006.01); G06K 9/00 (2006.01); H04N 5/445 (2011.01); H04N 7/08 (2006.01)
CPC (source: CN EP US)
G06F 16/783 (2018.12 - CN EP); G06Q 30/02 (2013.01 - CN EP); H04N 21/44008 (2013.01 - CN EP); H04N 21/44224 (2020.08 - CN EP US); H04N 21/47 (2013.01 - CN EP); H04N 21/478 (2013.01 - CN EP); H04N 21/8456 (2013.01 - CN EP)
Citation (search report)
- [IY] US 2006153296 A1 20060713 - DENG KEVIN [US]
- [IY] US 2009052784 A1 20090226 - COVELL MICHELE [US], et al
- [IA] US 2008310731 A1 20081218 - STOJANCIC MIHAILO M [US], et al
- [YA] US 2008208891 A1 20080828 - WANG AVERY LI-CHUN [US], et al
- [YA] WO 2009131861 A2 20091029 - IPHARRO MEDIA GMBH [DE], et al
- [YA] US 2009235312 A1 20090917 - MORAD AMIR [IL], et al
- [A] US 6577346 B1 20030610 - PERLMAN STEPHEN G [US]
- See references of WO 2011090540A2
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
DOCDB simple family (publication)
WO 2011090540 A2 20110728; WO 2011090540 A3 20110929; CN 102771115 A 20121107; CN 102771115 B 20170901; CN 107846561 A 20180327; CN 107846561 B 20201120; EP 2520084 A2 20121107; EP 2520084 A4 20131113; EP 2541963 A2 20130102; EP 2541963 A3 20130417; EP 2541963 B1 20210317; HK 1252983 A1 20190606; WO 2011090541 A2 20110728; WO 2011090541 A3 20111027
DOCDB simple family (application)
US 2010057153 W 20101118; CN 201080064471 A 20101118; CN 201710704272 A 20101118; EP 10844152 A 20101118; EP 12178359 A 20101118; HK 18112343 A 20180926; US 2010057155 W 20101118