Global Patent Index - EP 2751782 A1

EP 2751782 A1 20140709 - VIRTUAL ADVERTISING PLATFORM

Title (en)

VIRTUAL ADVERTISING PLATFORM

Title (de)

VIRTUELLE WERBEPLATTFORM

Title (fr)

PLATE-FORME DE PUBLICITÉ VIRTUELLE

Publication

EP 2751782 A1 20140709 (EN)

Application

EP 12708388 A 20120227

Priority

  • GB 201114938 A 20110831
  • SG 2011066339 A 20110914
  • GB 201119612 A 20111114
  • US 201213405015 A 20120224
  • IB 2012000363 W 20120227

Abstract (en)

[origin: WO2013030634A1] In embodiments, a virtual advertising platform may use a three- dimensional mapping algorithm to insert a virtual image within a digital video stream. The virtual advertising platform may apply a three-dimensional mapping algorithm to the virtual digital image, wherein the three-dimensional mapping algorithm causes the virtual digital image to be recomposited within a plurality of frames within a received two-dimensional digital data feed in place of a spatial region within the two- dimensional data feed. The mapping algorithm may enable application of analogous geometric changes to the virtual digital image that are present in the spatial region within the plurality of video frames within the two-dimensional digital video data feed, and may send the recomposited digital data feed for display to a user, wherein the recomposited digital data feed is a virtualized digital data feed that includes the virtual digital image in place of the spatial region.

IPC 8 full level

G06T 19/00 (2011.01); G06Q 30/02 (2012.01); G06T 19/20 (2011.01)

CPC (source: EP)

G06Q 30/0241 (2013.01); G06T 19/006 (2013.01); G06T 19/20 (2013.01); G06T 2219/2021 (2013.01)

Citation (search report)

See references of WO 2013030634A1

Designated contracting state (EPC)

AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR

DOCDB simple family (publication)

WO 2013030634 A1 20130307; WO 2013030634 A4 20130523; CN 103907137 A 20140702; EP 2751782 A1 20140709; HK 1199533 A1 20150703; JP 2014532202 A 20141204; KR 20140061481 A 20140521; TW 201310986 A 20130301

DOCDB simple family (application)

IB 2012000363 W 20120227; CN 201280052863 A 20120227; EP 12708388 A 20120227; HK 14113107 A 20141231; JP 2014527750 A 20120227; KR 20147008559 A 20120227; TW 101107936 A 20120308