EP 2769349 A4 20160601 - BRIDGE PAGES FOR MOBILE ADVERTISING
Title (en)
BRIDGE PAGES FOR MOBILE ADVERTISING
Title (de)
BRÜCKENSEITEN FÜR MOBILE WERBEINHALTE
Title (fr)
PAGES PASSERELLES POUR UNE PUBLICITÉ MOBILE
Publication
Application
Priority
- US 201113276672 A 20111019
- US 2012061164 W 20121019
Abstract (en)
[origin: US2013103498A1] Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.
IPC 8 full level
G06Q 30/02 (2012.01); G06F 17/30 (2006.01)
CPC (source: EP US)
G06F 16/951 (2018.12 - US); G06F 16/9577 (2018.12 - EP US); G06Q 10/10 (2013.01 - EP US); G06Q 30/02 (2013.01 - EP US); G06Q 30/0276 (2013.01 - EP US); G06Q 30/0277 (2013.01 - EP US)
Citation (search report)
- [XI] US 2006184638 A1 20060817 - CHUA HUI N [MY], et al
- See references of WO 2013059700A1
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
DOCDB simple family (publication)
US 2013103498 A1 20130425; US 8983861 B2 20150317; CN 102929986 A 20130213; CN 102929986 B 20160120; EP 2769349 A1 20140827; EP 2769349 A4 20160601; JP 2014534517 A 20141218; JP 6130386 B2 20170517; KR 102043475 B1 20191111; KR 20140086972 A 20140708; WO 2013059700 A1 20130425
DOCDB simple family (application)
US 201113276672 A 20111019; CN 201210399446 A 20121019; EP 12842526 A 20121019; JP 2014537324 A 20121019; KR 20147010218 A 20121019; US 2012061164 W 20121019