EP 3245764 A4 20180606 - DYNAMIC STATE-SPACE CHURN MODELING FOR CONTEXTUAL MARKETING BASED ON SUBSCRIBER CONTEXTUAL AND BEHAVIORAL FACTORS
Title (en)
DYNAMIC STATE-SPACE CHURN MODELING FOR CONTEXTUAL MARKETING BASED ON SUBSCRIBER CONTEXTUAL AND BEHAVIORAL FACTORS
Title (de)
ABWANDERUNGSMODELLIERUNG MIT DYNAMISCHEM ZUSTANDSRAUM FÜR KONTEXTUELLES MARKETING AUF GRUNDLAGE VON KONTEXT- UND VERHALTENSFAKTOREN VON ABONNENTEN
Title (fr)
MODÉLISATION DE DÉSABONNEMENT DANS UN ESPACE D'ÉTAT DYNAMIQUE POUR MARKETING CONTEXTUEL BASÉ SUR DES FACTEURS CONTEXTUELS ET COMPORTEMENTAUX D'ABONNÉ
Publication
Application
Priority
- US 201514596764 A 20150114
- US 2016013279 W 20160113
Abstract (en)
[origin: US2016203509A1] Subject innovations are directed towards a churn model using dynamic state-space modeling to determine churn risks for each active subscriber of a service provider having exhibited a precise sequence of behaviors. The churn model identifies complex behavioral patterns that are consistent with those of subscribers who have churned in a defined past, allowing for a personalized determination of churn risk. The churn model may also use static contextual data to assist in refinement of the churn model through identification of subscriber segments. A churn index is produced that may be used by an automated contextual marketing model to refine decision making for selectively marketing to a subscriber based, in part, on that individual subscriber's churn risk.
IPC 8 full level
H04L 12/24 (2006.01); H04L 29/08 (2006.01)
CPC (source: EP US)
G06Q 30/0202 (2013.01 - EP US); G06Q 30/0244 (2013.01 - EP US); G06Q 30/0255 (2013.01 - EP US)
Citation (search report)
- [I] US 2007185867 A1 20070809 - MAGA MATTEO [IT], et al
- [I] US 2013124258 A1 20130516 - JAMAL ZAINAB [US], et al
- [I] US 2011218955 A1 20110908 - TANG HSIU-KHUERN [US], et al
- See references of WO 2016115268A1
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
DOCDB simple family (publication)
US 2016203509 A1 20160714; AU 2016206789 A1 20170803; EP 3245764 A1 20171122; EP 3245764 A4 20180606; MX 2017009196 A 20180301; SG 11201705786X A 20170830; US 2017372351 A1 20171228; WO 2016115268 A1 20160721
DOCDB simple family (application)
US 201514596764 A 20150114; AU 2016206789 A 20160113; EP 16737830 A 20160113; MX 2017009196 A 20160113; SG 11201705786X A 20160113; US 2016013279 W 20160113; US 201715649393 A 20170713