EP 3248163 A1 20171129 - SYSTEMS AND METHODS FOR ALLOCATING MOBILE ADVERTISEMENT INVENTORY
Title (en)
SYSTEMS AND METHODS FOR ALLOCATING MOBILE ADVERTISEMENT INVENTORY
Title (de)
SYSTEME UND VERFAHREN FÜR DIE ZUWEISUNG VON MOBILEM WERBUNGSINVENTAR
Title (fr)
SYSTÈMES ET PROCÉDÉS D'ATTRIBUTION D'INVENTAIRE DE PUBLICITÉ PAR TÉLÉPHONE MOBILE
Publication
Application
Priority
- US 201562107015 P 20150123
- US 2016014495 W 20160122
Abstract (en)
[origin: WO2016118843A1] Systems and/or methods for determining an effective viewing time of an advertisement displayed on a device such that a price for the advertisement may be based on the effective viewing time may be provided. For example, first movement data based on a first movement of the device may be measured or determined. A time of displaying the advertisement on the device may be measured or determined, for example. During the time of displaying the advertisement, second movement data based on a second movement of the device may be measured and/or determined. The first movement data, the second movement data, and/or the time to an advertisement service may be sent (e.g., to an advertisement service) such that the effective viewing time for the advertisement and/or the price based thereon may be calculated or determined based on the first movement data, the second movement data, and/or the time.
IPC 8 full level
G06Q 30/02 (2012.01)
CPC (source: EP US)
G06Q 30/0201 (2013.01 - EP US); G06Q 30/0242 (2013.01 - EP US); G06Q 30/0267 (2013.01 - EP US); G06Q 30/0272 (2013.01 - EP US); G06Q 30/0273 (2013.01 - EP US); G06Q 30/0283 (2013.01 - EP US); G06Q 30/0247 (2013.01 - EP US)
Citation (search report)
See references of WO 2016118843A1
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
Designated extension state (EPC)
BA ME
DOCDB simple family (publication)
WO 2016118843 A1 20160728; EP 3248163 A1 20171129; US 2018053228 A1 20180222
DOCDB simple family (application)
US 2016014495 W 20160122; EP 16702866 A 20160122; US 201615545334 A 20160122