EP 4315870 A1 20240207 - SYSTEM AND METHOD FOR SCORING AUDIENCE RESPONSIVENESS AND EXPOSURE TO TELEVISION ADVERTISING
Title (en)
SYSTEM AND METHOD FOR SCORING AUDIENCE RESPONSIVENESS AND EXPOSURE TO TELEVISION ADVERTISING
Title (de)
SYSTEM UND VERFAHREN ZUR BEWERTUNG DER PUBLIKUMSANSPRECHBARKEIT UND FERNSEHWERBUNGEXPOSITION
Title (fr)
SYSTÈME ET PROCÉDÉ DE NOTATION DE LA RÉACTIVITÉ D'UN PUBLIC ET L'EXPOSITION À UNE PUBLICITÉ DE TÉLÉVISION
Publication
Application
Priority
- US 202163169119 P 20210331
- US 202163169110 P 20210331
- US 202163169122 P 20210331
- US 202163169127 P 20210331
- US 2022022942 W 20220331
Abstract (en)
[origin: WO2022212779A1] A system and methods are disclosed for scoring audience responsiveness or exposure to viewing of paid content or advertising via connected television devices ("CTV") and/or over-the-top ("OTT") delivery mechanisms. The scoring system and method determines relevant data and creates and records the relevant data in an "Ad Exposure File" and an "Advertiser Outcome File" and at regular intervals compares them to identify matches via overlapping combinations of IP Address/DID, Timestamp (for confirmation of appropriate recency) and recording a conversion event to the "Exposed Household Record." of the appropriate household on the Ad Exposure File. The system and methods also provide an analytics index and optimization engines to provide effective ways of delivering advertising to households.
IPC 8 full level
H04N 21/2665 (2011.01); G06Q 30/02 (2023.01); H04N 21/274 (2011.01); H04N 21/40 (2011.01)
CPC (source: EP GB)
G06Q 30/0201 (2013.01 - EP GB); G06Q 30/0242 (2013.01 - EP GB); H04N 21/254 (2013.01 - EP GB); H04N 21/25816 (2013.01 - EP GB); H04N 21/25866 (2013.01 - EP GB); H04N 21/2665 (2013.01 - EP GB); H04N 21/44222 (2013.01 - EP GB); H04N 21/6582 (2013.01 - EP GB); H04N 21/812 (2013.01 - EP GB)
Designated contracting state (EPC)
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
Designated extension state (EPC)
BA ME
Designated validation state (EPC)
KH MA MD TN
DOCDB simple family (publication)
WO 2022212779 A1 20221006; CA 3214152 A1 20221006; EP 4315870 A1 20240207; EP 4315870 A4 20240724; GB 202316526 D0 20231213; GB 2620872 A 20240124
DOCDB simple family (application)
US 2022022942 W 20220331; CA 3214152 A 20220331; EP 22782254 A 20220331; GB 202316526 A 20220331