Electronic price label having a promotional indicator light

(19)

(11)

EP 0 837 439 A3

(12)	EUROPEAN PATENT APPLICATION

(88)	Date of publication A3:
	30.09.1998 Bulletin 1998/40

(43)	Date of publication A2:
	22.04.1998 Bulletin 1998/17

(21)	Application number: 97307960.1

(22)	Date of filing: 08.10.1997

(51)	International Patent Classification (IPC)⁶: G09F 9/35

(84)	Designated Contracting States:
	AT BE CH DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE

(30)

Priority:

15.10.1996 US 730728
22.10.1996 US 735422

(71)	Applicant: NCR INTERNATIONAL INC.
	Dayton, Ohio 45479 (US)

(72)	Inventors:
	Goodwin, John Coker, III Suwanee, Georgia 30174 (US) Madigan, Edwin Francis, Jr. Auburn, Georgia 30011 (US) Rollins, Jeffry Scott Lawrenceville, Georgia 30044 (US) Gravelle, Michael David Suwanee, Georgia 30074 (US) Lowe, Cynthia Kay Lawrenceville, Georgia 30044 (US)

(74)	Representative: Irish, Vivien Elizabeth
	International IP Department, NCR Limited, 206 Marylebone Road London NW1 6LY London NW1 6LY (GB)

(54)	Electronic price label having a promotional indicator light

(57) An electronic price label (EPL) 14 is provided with lighting means such as LEDs 29 on the front surface of its housing for attracting attention of customers to a merchandise item associated with the EPL 14. The application of power to the lighting means is controlled by a control circuit 16, 42 in response to commands from a remote controlling computer 12 or in response to movement of a push-button switch 44 provided on the EPL housing.

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