[0001] The present invention relates generally to the subject of displaying watchstraps.
More particularly the invention relates to a watchstrap display stand assembly including
watchstraps, to a watchstrap display stand for receiving watchstraps to be displayed
and to a method of displaying watchstraps. The invention is concerned especially with
displaying watchstraps which are displayed in two "halves": a first "half", sometimes
referred to as a buckle strap, is fastenable to a watch at one end of the strap "half"
and normally has a buckle at the other end; the second "half", sometimes referred
to as a long strap, is fastenable to a watch at one end and is normally insertable
into a buckle at the other end.
[0002] It is common practice for watchstraps to be displayed at a point of sale in individual
cases which are at least partly transparent. The strap halves are usually placed on
top of one another and can be viewed through the transparent part of the case. Such
a method of presentation allows the colour and design of the strap to be viewed but
it is often difficult to envisage how a particular strap would look when on a particular
watch. To assess how the strap would look when on a watch, the strap halves need to
be removed from the case and held in position adjacent to the watch. Such an exercise
is time consuming and cumbersome.
[0003] It is an object of the invention to provide an improved display stand assembly including
watchstraps, an improved watchstrap display stand for receiving watchstraps to be
displayed and an improved method of displaying watchstraps.
[0004] According to the invention there is provided a watchstrap display stand assembly
compris-ing a display stand, a plurality of first watchstrap halves mounted on the
stand and a plurality of second watchstrap halves mounted on the stand, the watchstrap
halves being arranged such that each of the first watchstrap halves is positioned
in spaced relationship to a respective one of the second watchstrap halves in a manner
similar to or substantially the same as when the watchstrap halves are fastened to
a watch, each first watchstrap half together with its respective second watchstrap
half defining a pair of watchstrap halves for forming respective parts of the same
watchstrap.
[0005] By positioning the watchstrap halves in accordance with the invention, it becomes
possible to position a watch between a selected one of the pairs of watchstrap halves
in approximately the position it would take if fastened to the watchstrap halves.
It is then possible to see how the watch would look in combination with a variety
of straps without having to remove the straps from their mounts.
[0006] Preferably five or more pairs of watchstrap halves are provided so that a reasonable
variety of watchstrap designs can be viewed.
[0007] Whilst reference is made above to watchstrap halves it will be understood that the
two halves of a pair are not usually identical to one another in size or other respects.
[0008] Preferably the plurality of first watchstrap halves are arranged in a first row with
their longitudinal axes generally aligned with one another and transverse to the direction
along which the first row extends and the plurality of second watchstrap halves are
arranged in a second row with their longitudinal axes generally aligned with one another
and transverse to the direction along which the second row extends. Such an arrangement
facilitates the positioning of a watch between a selected pair of watchstrap halves
and movement of the watch to another position between another respective pair of watchstrap
halves.
[0009] Although it is possible for the space between the watchstrap halves of each pair
to be filled in and for a watch to be positioned above that space, it is preferable
that empty spaces are provided between the first and second watchstrap halves of each
pair of watchstrap halves. Such an arrangement enables a watch to be placed in a very
similar position to that which it would occupy if fastened to the watchstrap halves.
[0010] The display stand preferably includes one or more separate surfaces on which the
first and second watchstrap halves lie. In an embodiment of the invention described
below with reference to the drawings, the first watchstrap halves lie on a first support
surface and the second watchstrap halves lie on a second support surface inclined
to the first surface. Said one or more support surfaces are preferably interrupted
along a path extending between the first watchstrap halves and the second watchstrap
halves. The interruption preferably comprises a slot. Such an arrangement enables
a watch with an existing strap fastened to it to be positioned next to a selected
pair of watchstrap halves with the existing strap halves passing through the slot.
Preferably the slot has a width greater than 3 mm for the purposes of accommodating
an existing watchstrap.
[0011] It may be desired to place a watch without a strap adjacent to the strap halves and
accordingly the assembly preferably further includes a watch carrier suitable for
carrying a strapless watch, the watch carrier being placeable in a plurality of positions
between respective pairs of watchstrap halves. The watch carrier may be slideably
mounted on the stand for movement along a path extending between the first watchstrap
halves and the second watchstrap halves.
[0012] Usually the first watchstrap halves include buckles and the second watchstrap halves
are longer than the first watchstrap halves. The second watchstrap halves may include
holes for receiving fastening pins of buckles.
[0013] The watchstrap halves are preferably detachably mounted on the stand. That enables
the particular watchstrap halves that are displayed to be changed easily.
[0014] Preferably a first detachable transparent cover is provided over the first watchstrap
halves and a second detachable transparent cover is provided over the second watchstrap
halves.
[0015] It will be appreciated that the sizes and shapes of watches vary to some extent and
that the watchstrap display stand is preferably designed to accommodate watches of
most ordinary sizes. Consequently, when a watch is placed between a pair of watchstrap
halves, there may be gaps between the adjacent ends of the watchstrap halves; whilst
that means that the spaced relationship of the watchstrap halves is not the same as
when they are fastened to the watch, the visual effect is nonetheless sufficiently
similar for a realistic appraisal of the appearance of the combination to be made.
The assembly preferably further includes a plurality of third watchstrap halves mounted
on the stand, a plurality of fourth watchstrap halves mounted on the stand, the third
and fourth watchstrap halves being arranged such that each of the third watchstrap
halves is positioned in spaced relationship to a respective one of the fourth watchstrap
halves in a manner similar to or substantially the same as when the watchstrap halves
are fastened to a watch, each third watchstrap half together with its respective fourth
watchstrap half defining a pair of watchstrap halves for forming respective parts
of the same watchstrap. Preferably the first and second watchstrap halves are parts
of men's watchstraps and the third and fourth watchstrap halves are parts of women's
watchstraps. With such an arrangement, the first and second watchstrap halves can
be spaced by a distance chosen having regard to a typical man's watch whilst the third
and fourth watchstrap halves can be spaced by a distance chosen having regard to a
typical woman's watch.
[0016] The arrangement of the third and fourth watchstrap halves may be substantially the
same as any of the arrangements referred to above for the first and second watchstrap
halves.
[0017] During use of the invention, watchstraps will be mounted on the display stand and
displayed. The display stand without the watchstraps may however be supplied independently.
[0018] Accordingly, the invention further provides a watchstrap display stand comprising
a first holder for holding a plurality of first watchstrap halves, a second holder
for holding a plurality of second watchstrap halves, the watchstrap halves being arranged
to be held such that each of the first watchstrap halves is positioned in spaced relationship
to a respective one of the second watchstrap halves in a manner similar to or substantially
the same as when the watchstrap halves are fastened to a watch.
[0019] The display stand may of course incorporate any of the features described above when
referring to the display stand assembly.
[0020] The invention further provides a method of displaying watchstraps in which a plurality
of first watchstrap halves are positioned in spaced relationship to a plurality of
second watchstrap halves, each of the first watchstrap halves being positioned in
spaced relationship to a respective one of the second watchstrap halves in a manner
similar to or substantially the same as when the watchstrap halves are fastened to
a watch, each first watchstrap half together with its respective second watchstrap
half defining a pair of watchstrap halves for forming respective parts of the same
watchstrap, and positioning a watch between a selected one of the pairs of watchstrap
halves in approximately the position it would assume if fastened to the watchstrap
halves.
[0021] The method may further include the step of moving the watch from the position between
the selected pair of watchstrap halves and positioning the watch between another selected
pair of watchstrap halves.
[0022] The method may be carried out using a watchstrap display assembly having any of the
features defined above.
[0023] By way of example an embodiment of the invention will now be described with reference
to the accompanying drawings, of which:
Fig. 1 is a side view of a watchstrap display stand,
Fig. 2 is an exploded view showing parts of the stand, and
Figs. 3A to 3M are views of many of the parts shown in Fig. 2, to substantially the
same scale, that being a larger scale than in Fig. 2.
[0024] Referring first to Fig. 1, the watchstrap display stand generally comprises a base
1, lower and upper plate assemblies 2A, 2B mounted in the base 1 at different levels,
watchstrap holders 3A, 4A mounted on the lower plate assembly 2A, watchstrap holders
3B, 4B mounted on the upper plate assembly 2B and a header plate 5.
[0025] The lower plate assembly 2A comprises a plate 12A of transparent material heat bent
into the shape shown in Fig. 3A and an opaque (in this example, dark grey) surround
13A to the plate 12A of the same shape as the plate 12A and extending around three
sides (not the top side) of the plate 12A. The surround 13A is shown in Fig. 3B. The
plate 12A has a lower part 14A, a central part 15A and an upper part 16A inclined
to one another. Slots 17 are provided in the lower and upper parts 14A, 16A of the
plate 12A and a larger slot 18 is provided along most of the length of the central
part 15A.
[0026] The upper plate assembly 12B is substantially the same as the assembly 12A.
[0027] The watchstrap holder 3A comprises a main body 19 (Fig. 3C) and a cover 20 (Fig.
3D). The body 19 is formed with a row of elongate recesses 21 in its top face which
are parallel to one another with the longitudinal axes of the recesses perpendicular
to the direction along which the row extends. Each of the recesses is of a width and
length suitable to accommodate the long strap of a watchstrap. The cover 20 is formed
with lugs 22 which, in the assembled stand, engage in the slots 17 in the part 14A.
The body 19 is formed of opaque material (in this example, light grey) while the cover
20 is transparent allowing watchstrap halves in the recesses 21 to be readily seen.
[0028] The watchstrap holder 4A is of similar construction, but different dimensions, to
the holder 3A just described and corresponding parts are designated by the same reference
numerals with the body 19 and the cover 20 of the holder 4A being shown in Figs 3E
and 3F respectively. The recesses 21 of the watchstrap holder 4A are of similar width
to those of the holder 3A but are of a reduced length suitable to accommodate the
buckle strap of a watchstrap. The holder 4A includes an additional strip 23 (shown
in Fig. 3G) which is fixed, for example by glueing, across the underside of the body
19 in the region of its upper end (part of the underside of the body 19 being removed
to allow this). The strip 23 is provided with pins 24 arranged such that, when the
strip is fixed to the body 19, a pair of pins project into each of the recesses 21
at their upper ends. The pins are positioned so that the buckle of a buckle strap
received in a recess can be fitted over the pins and the buckle strap thereby retained
in position in the recess.
[0029] The watchstrap holder 3B is of similar construction to the holder 3A and the watchstrap
holder 4B is of similar construction to the holder 4A, corresponding parts being referenced
by the same reference numerals. The body 19 of the watchstrap holder 3B is shown in
Fig. 3H; the body 19 and strip 23 of the watchstrap holder 4B are shown in Figs. 3I
and 3J respectively. The holders 4A and 4B differ from the holders 3A and 3B respectively
in respect principally of their spacing from one another when mounted on the stand
and the sizes of the recesses formed in their bodies 19. The holders 3A and 3B are
designed for a man's watch and watchstrap and therefore the sizes of the recesses
are chosen to accommodate the appropriate halves of men's watchstraps while the spacing
between the recesses is chosen to accommodate a watch of a size typically worn by
a man. On the other hand the holders 4A and 4B are designed for a woman's watch and
watchstrap and therefore the sizes of the recesses are chosen to accommodate the appropriate
halves of women's watchstraps while the spacing between the recesses is chosen to
accommodate a watch of a size typically worn by a woman.
[0030] The header plate 5 is shown in Fig. 3K. The plate has a pair of slots 25 by which
it is fixed to the back face of the upper plate assembly 12B by appropriate fasteners
(not shown).
[0031] A watch tray 26A, shown in Fig. 3L, is provided on a watch carrier for sliding movement
along the plate 12A above the slot 18 and a watch tray 26B, shown in Fig. 3M, is provided
for sliding movement along the plate 12B above its slot 18. The sizes of the trays
26A and 26B are chosen to accommodate a typical man's watch and a typical woman's
watch, respectively, in the tray. In the drawings the trays 26A and 26B are shown
with an upright wall around the whole upper perimeter; an alternative arrangement,
however, is to provide the upright wall only along two opposite sides of the tray
so that the tray can be arranged without any wall at the interfaces of the watch and
watchstrap halves.
[0032] The use of the display stand may be inferred from the description of the parts given
above, but for the sake of completeness will be described below.
[0033] The display stand is provided with all the parts except the covers 20 and the watch
trays 26A, 26B fixed together. The watch trays 26A and 26B may be arranged simply
to be placed in position on the stand or they may be permanently, slideably mounted
on the stand. The covers 20 are detachable.
[0034] With the covers 20 detached, men's buckle straps are placed in the recesses 21 of
the holder 4A, with the buckles located over the pins 24 in the recesses and men's
long straps are placed in the recesses Z1 of the holder 3A with the ends of the straps
for attachment to a watch adjacent to the gap that exists in the assembled stand between
the holders 3A and 4A. As will be understood, each buckle strap in a recess in the
holder 4A is aligned with a respective long strap in a recess in the holder 3A to
define a pair of watchstrap halves which together form one watchstrap; thus the watchstrap
halves of the same pair should match. Women's buckle straps and long straps are similarly
placed in the recesses 21 of the holders 4A and 4B, respectively. It will be appreciated
that different colours and/or designs of straps can be displayed but that watchstrap
halves of the same pair will match and normally be of the same colour and design.
[0035] Once the straps are in position the covers 20 are attached by engaging the lugs 22
in the slots 17. Since the covers are transparent the straps remain clearly visible.
[0036] A person interested in acquiring a new watchstrap is then able to assess the appearance
of his/her watch in combination with one of the displayed straps, without removing
any of the straps and regardless of whether or not the person's watch has a strap
on it. If the watch has a strap, the person positions the two strap halves of the
watch at the back of the watch and passes them through the slot 18 formed between
the pairs of watchstrap halves (the watch then assuming one of the positions shown
in Fig. 1 where the watch is referenced by the letter W). The person then slides the
watch along the slot until it is aligned with a pair of watchstrap halves of potential
interest. The watch can then be viewed in a manner substantially the same as if it
were attached to the pair of watchstraps. The watch can be moved along the slot to
bring it into line with a different pair of watchstrap halves and the appearance of
the new watch and strap combination viewed. If the person's watch does not have a
strap on it, it can be placed in the appropriate one of the trays 26A, 26B and again
moved along a path between the watchstrap halves in the manner just described.
[0037] Thus it will be seen that a person is able very quickly and easily to obtain a realistic
impression of how a particular watch will look in combination with any of a variety
of watchstraps.
[0038] Whilst one particular example of display stand has been described it will be understood
that the fundamental features of the invention are not dependent upon any particular
design of stand and that a wide variety of stands could be employed with the scope
of the invention.
1. A watchstrap display stand assembly comprising a display stand, a plurality of first
watchstrap halves mounted on the stand and a plurality of second watchstrap halves
mounted on the stand, the watchstrap halves being arranged such that each of the first
watchstrap halves is positioned in spaced relationship to a respective one of the
second watchstrap halves in a manner similar to or substantially the same as when
the watchstrap halves are fastened to a watch, each first watchstrap half together
with its respective second watchstrap half defining a pair of watchstrap halves for
forming respective parts of the same watchstrap.
2. An assembly according to claim 1, in which the plurality of first watchstrap halves
are arranged in a first row with their longitudinal axes generally aligned with one
another and transverse to the direction along which the first row extends and the
plurality of second watchstrap halves are arranged in a second row with their longitudinal
axes generally aligned with one another and transverse to the direction along which
the second row extends.
3. An assembly according to claim 1 or 2, in which empty spaces are provided between
the first and second watchstrap halves of each pair of watchstrap halves.
4. An assembly according to any preceding claim, in which the display stand includes
one or more support surfaces on which the first and second watchstrap halves lie.
5. An assembly according to claim 4, in which said one or more support surfaces are interrupted
along a path extending between the first watchstrap halves and the second watchstrap
halves.
6. An assembly according to claim 5, in which the interruption comprises a slot.
7. An assembly according to any preceding claim, further including a watch carrier suitable
for carrying a strapless watch, the watch carrier being placeable in a plurality of
positions between respective pairs of watchstrap halves.
8. An assembly according to claim 7, in which the watch carrier is slideably mounted
on the stand for movement along a path extending between the first watchstrap halves
and the second watchstrap halves.
9. An assembly according to any preceding claim, further including a plurality of third
watchstrap halves mounted on the stand, a plurality of fourth watchstrap halves mounted
on the stand, the third and fourth watchstrap halves being arranged such that each
of the third watchstrap halves is positioned in spaced relationship to a respective
one of the fourth watchstrap halves in a manner similar to or substantially the same
as when the watchstrap halves are fastened to a watch, each third watchstrap half
together with its respective fourth watchstrap half defining a pair of watchstrap
halves for forming respective parts of the same watchstrap.
10. A watchstrap display stand comprising a first holder for holding a plurality of first
watchstrap halves, a second holder for holding a plurality of second watchstrap halves,
the watchstrap halves being arranged to be held such that each of the first watchstrap
halves is positioned in spaced relationship to a respective one of the second watchstrap
halves in a manner similar to or substantially the same as when the watchstrap halves
are fastened to a watch.
11. A method of displaying watchstraps in which a plurality of first watchstrap halves
are positioned in spaced relationship to a plurality of second watchstrap halves,
each of the first watchstrap halves being positioned in spaced relationship to a respective
one of the second watchstrap halves in a manner similar to or substantially the same
as when the watchstrap halves are fastened to a watch, each first watchstrap half
together with its respective second watchstrap half defining a pair of watchstrap
halves for forming respective parts of the same watchstrap, and positioning a watch
between a selected one of the pairs of watchstrap halves in approximately the position
it would assume if fastened to the watchstrap halves.
12. A method according to claim 11, further including the step of moving the watch from
the position between the selected pair of watchstrap halves and positioning the watch
between another selected pair of watchstrap halves.