(57) Electrostatic spray coating method and apparatus, for spraying conductive coating material, utilizing nonconductive rotating cup-shaped atomizer and a charge-inducing elec- . trode proximate the periphery of the rotating cup whereat atomization occurs. The electrode, which is charged to one polarity from an electrostatic source, induces opposite polarity charge on the atomized particles. The charged particles are then attracted toward an object to be coated which is maintained at a potential sufficiently differentto attractthe charged particles to facilitate deposition of the coating on the object. The conductive coating can be either inherently conductive material, e.g. water-based paint, or nonconductive material, such as, solvent-based paint, which has been doped to render it conductive.