(57) A plurality of samples (4, 8, 54) of a cosmetic product, such as nail enamel, lipstick,
powder or cream makeup, fragrance and the like, each comprising a quantity suitable
for one sample dose, are provided on a sheet or continuous strip (1, 7, 10) of material.
The strip (1, 7, 10) is provided with perforations (2, 3, 20) between adjacent dose
units to permit a prospective customer to tear off one or several samples at a time
from the strip (1, 7, 10). The sheet or strip (1, 7, 10) can be provided on a reel
(11, 80) for convenient and compact disposition at the point of purchase. In one embodiment
the sample strip (10) is divided into a plurality of individual pieces (22,...30)
arranged seriatim and connected in end-to-end fashion. The individual pieces (22,...30)
are separated from each other as the strip (10) is incrementally fed through a dispensing
tip (68) of a cartridge (58) which controls the dispensing operation to insure that
the samples are dispensed one at a time in a hygienic manner. The cartridge (58) can
be mounted in a display unit (112) along with a plurality of similar cartridges (58).
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