(19)
(11) EP 0 298 439 A2

(12) EUROPEAN PATENT APPLICATION

(43) Date of publication:
11.01.1989 Bulletin 1989/02

(21) Application number: 88110760.1

(22) Date of filing: 06.07.1988
(51) International Patent Classification (IPC)4G09F 15/00, G09F 13/02, A47F 11/00
(84) Designated Contracting States:
BE CH DE ES FR GB LI NL

(30) Priority: 10.07.1987 IT 5351487 U

(71) Applicants:
  • SHOW WINDOW S.r.L.
    I-10129 Torino (IT)
  • ARCHACONTRACT S.D.F.
    I-10143 Torino (IT)

(72) Inventors:
  • Maccarrone, Paolo
    I-10100 Torino (IT)
  • Celli, Alessandro
    I-10100 Torino (IT)
  • Maccarrone, Guido
    I-10100 Torino (IT)

(74) Representative: Lotti, Giorgio 
c/o Ing. Barzanò & Zanardo Milano S.p.A. Corso Vittorio Emanuele II, 61
10128 Torino
10128 Torino (IT)


(56) References cited: : 
   
       


    (54) Show windows displayer


    (57) Displayer of various goods and posters and/or advertisements for show windows in particular, consisting of a plurality of box-like elements open on one face at least and sliding on rods to which they are fastened.




    Description


    [0001] The invention refers to a displayer for show windows.

    [0002] At the moment, various types of displayers are placed in show windows, depending on the commercial sector of the dealer, to the type of goods, posters and/or advertisements that have to be displayed.

    [0003] It usually happens, then, that the goods and the posters are not arranged in a systematic way and displayers have to be substituted or modified every time the show window has to be remade, in order to obtain satisfactory aesthetic results.

    [0004] A typical example is the one of show windows of chemists' shops where very dissimilar goods of various pharmaceutical and cosmetics manufacturers are placed together with posters, thus creating quite a lot of problems to the people who have to arrange the show windows and remake them after a certain time.

    [0005] Purpose of the invention is to propose a tridimensional and modular displayer which permits to arrange every type of goods and posters in the show windows in a tidy and functional way. The arrangement of such displayer may very quickly and easily be altered and modified, as it is of modular type, so as to allow the complete change of the appearance of the show window in a very little time.

    [0006] It may also be possible to sell or hire advertising spaces to the various manufacturers (pharmaceutical and/or cosmetics manufacturers in the case of chemists' shops), utilizing the displayer according to the invention; in such spaces manufacturers may place posters regarding promotion campaigns for their products.

    [0007] For the above and other purposes that may be better appreciated as the description follows, the invention proposes the realization of a show window displayer for various types of goods, posters and/or advertisements, characterized in that it consists of a plurality of box-like elements open on one face at least, and sliding on rods to which they are fastened.

    [0008] A description of the displayer according to the invention is now following, and reference is made to the enclosed drawings:

    Figure 1 is the front view of a possible configuration of the displayer;

    Figure 2 is the section according to the mark II-II of Fig. 1;

    Figure 3 is the enlargement of a particular of Fig. 2;

    Figure 4 is the section according to the mark IV-IV of Fig. 1;

    Figures 5, 6 and 7 are partial views of a part of the displayer respectively front, side and plan views.



    [0009] The displayer according to the invention substantially consists of a plurality of box-like frames 10 fastened to vertical rods 11 along which they are sliding.

    [0010] The rods 11 are profiles with a central body 12 and on the side of same is a box-like part 13 and tongues 14; these latter ones mark out an open room 15, appointed to contain electric wires, and the purpose of these will be further illustrated.

    [0011] In the central area of the rods 11 small plates 16 are inserted in adequate recesses; the plates are threaded in 18 in correspondence with the longitudinal openings 17, and sliding in such recesses.

    [0012] The box-like elements 10 consist of two outer frames 19 connected by side vertical and horizontal walls 20 and 21. In Fig. 3 we may notice the frame 19 - enlarged - carrying a front surface 22, inner profiles 23, 24 and 25 which form a box-like element and the last inner profile 26, which marks out the inner face of the frame and is faced by profile 25 to mark out a recess where the edge of the vertical walls 20 and horizontal ones 21 are inserted; this is locked by means of bolts or rivets through proper holes, thus realizing each box-like element 10.

    [0013] The side walls 20 of each element 10 are rigidly connected to the rods 11 by screws 28 (Fig. 4) through proper holes 29 of the walls 20 and through threaded holes 17 of the rods central body 11, prior to the interposing of a rubber or plastic distance piece 30 to avoid noise or slack among the assembled parts.

    [0014] Lighting points 31 may very well be applied to the frames 19 and the wires may be put through the openings 15 of the rods 11. As it may be noticed on Figure 1, the proposed displayer consists of a plurality of box-like elements 10 of various dimensions and shapes. The quadrilateral rectangular configuration has been taken as a simple example in Fig. 1, but it is understood that such elements may have different configurations without changing the purposes and the advantages of the invention.

    [0015] The elements 10 may be rigidly connected to the rods 11 at various heights as both the small plates 16 of the rods and the side walls 20 of the box-like elements will carry holes for the reciprocal coupling by the screws 28 at different heights.

    [0016] This type of realization allows a system complete modularity, as the elements 10 may be set in different spaces according to one's needs.

    [0017] The goods will be arranged into each element 10 which will have its own aspect, completely different from the one of the nearby displayers that may contain goods of other makes and/or posters within the front frame 19.

    [0018] As the elements 10 practically consist of frames of a certain thickness and nothing more, it is possible to close them at the back or reduce their depth by the application of panels 32 (Fig. 5, 6 and 7) held by small brackets 33 which restrain into holes of the walls 20 and 21 of the elements 10.


    Claims

    1. Displayer of various goods and posters and/or advertisements for show windows in particular characterized in that it consists of a plurality of box-like elements open on one face at least and sliding on rods to which they are fastened.
     
    2. Displayer according to claim 1 characterized in that the box-like elements are open on two of their opposite faces.
     
    3. Displayer according to claims 1 and 2 characterized in that the box-like elements have a parallelepiped configuration, their open faces are those having a greater surface and the side faces are sliding along the rods, which are in turn vertically arranged.
     
    4. Displayer according to claim 3 characterized in that the abreast rods are more than two and at least one of the said box-like elements is inserted in a sliding way between each pair of adjacent rods.
     
    5. Displayer according to claim 1 characterized in that the rods are sections carrying threaded holes where screws are screwed through corresponding holes of the box-like elements.
     
    6. Displayer according to claim 3 characterized in that the box-like elements consist of two outer frames between which the edges of the vertical and horizontal side walls are rigidly connected thus realizing the box-like element.
     
    7. Displayer according to claim 6 characterized in that the frames of the box-like elements are provided with lighting points the wires of which are sliding along the rods.
     
    8. Displayer according to claim 6 characterized in that panels to be connected to the side walls of the box-like elements to close one of the open faces and/or reduce their depth are foreseen.
     




    Drawing