[0001] The invention relates to means for producing moiré, stereoscopic and/or movement
and similar effects, in particular on carriers, bags and wrappers generally. The invention
is directed specifically, though by no means exclusively, toward shoppers, carriers,
bags and wrappings fashioned in paper or plastic, and is intended essentially to permit
of investing the design or decoration on such items with special visual effects, ranging
from moiré to the simulation of movement and/or of stereoscopic impressions in a given
image.
[0002] Accordingly, the object of the invention is one of providing simple and effective
means by which to reproduce these types of effect on flexible material such as sheets
of paper, plastic and the like.
[0003] The means disclosed for producing the visual effects in question are characterized
in that they comprise at least one transparent film incorporating a screen or pattern,
which is simply laid over at least one ground, afforded by a surface forming at least
one part of the carrier, bag or wrapping, and provided in its turn with a relative
screen or pattern; the film is flexible, and attached stably to the ground, though
in such a way that permanent contact occurs only at or along certain points or limited
areas.
[0004] More exactly, the film and the ground beneath it are positioned in relation to one
another in such a way that an observer perceives a visual effect generated by the
random optical interference between their respective patterns, occurring at any given
moment as the distance separating them is caused to vary. The invention will now be
described in detail, by way of example, with the aid of the accompanying drawings,
in which:
-fig 1 is a schematic representation of the means disclosed, viewed in frontal elevation;
-fig 2 is a perspective of the means as in fig 1, viewed with the transparent film
lifted away from the ground to which it normally remains attached.
[0005] With reference to the drawings, 1 denotes a shopper or carrier, or bag of any given
description, of the type conventionally fashioned from paper or plastic which is drawn
from a continuous roll, cut to size, then gummed and folded into the appropriate shape.
6 denotes a ground provided by one of the outward facing surfaces of the two main
sides of the bag, or part of this same surface, on which a screen 2 is reproduced
that consists in a plurality of parallel lines (vertical in the example illustrated)
equal in thickness and spaced apart at identical distance one from the next.
[0006] 3 denotes a thin transparent film laid over the ground 6 affording the screen 2 as
described above; it will be seen that this film 3 also exhibits a screen 4, consisting
in a plurality of parallel lines 5 and similar in all respects to the first screen
2 with the sole exception, in this instance, that the lines are thinner and more closely
spaced. In the example illustrated, the lines of both the screens 2 and 4 are equispaced,
though this is by no means a necessity in practice.
[0007] The thin transparent film 3 is flexible, and remains permanently attached to the
ground 6 affording the first screen 2, though in such a way that permanent contact
occurs between the two at certain points only; in the case of the example illustrated,
such contact is made along thin fillets located at the edges.
[0008] Fig 2 shows the thin transparent film 3 raised from the ground 6, attached thereto
along the top edge only, though in practice there will be several such points of attachment,
for example, extending around the entire perimeter of the surface of the bag 1.
[0009] Thus, given that no stable connection exists between the film 3 and the ground 6
across the central area, and that both are flexibly embodied, the distance between
film and ground at any given point will vary from one instant to the next. The consequence
of such a situation is that an individual observing the ground 6 through the film
3 will be confronted by interference occurring between the lines of the two screens
2 and 4; more exactly, depending on their relative positions at any given moment,
limited stretches of the lines of the ground screen 2 will be visible through the
transparent spaces between the lines of the overlaid screen 4, while stretches of
the selfsame lines of the ground screen 2 remain obscured from the observer's view
by corresponding stretches of the lines 5 of the overlaid screen 4. The overall effect
produced is that of watered silk, or "moiré", non-symmetrical, and will be especially
pronounced when the ground 6 and/or the transparent film 3 are subjected to a moderate
deformation.
[0010] The visual effect is therefore dynamic, and will be dependent, amongst other factors,
on the standpoint of the observer and upon the different degree of deformation that
may be induced in the bag 1, hence upon movement of the ground 6 and the film 3.
[0011] Both screens 2 and 4 can be printed, the screen 4 of the transparent film 3 being
obtainable by a variety of methods, such as embossing, for example.
[0012] Clearly enough, the scope of the invention embraces any given embodiment which, while
making use of a screen or screened patterns of differing design and dimensions, features
a ground exhibiting a screen or pattern and overlaid, as described in the foregoing,
with a transparent medium that exhibits a screen or pattern designed to interfere
optically with that of the ground when viewed by an observer.
[0013] For example, the effect might be limited to a figure and/or to ordinary type characters
making up a logo. In such cases, the screened figure or characters might be reproduced
on the ground, and the overlaid screen incorporated into the transparent film, or
viceversa.
[0014] A further type of embodiment might feature a ground consisting in a simple reflecting
surface, with an overlay of transparent film screen-patterned as per the first embodiment
and applied in similar fashion; in this particular instance, the pattern exhibited
by the ground will be the mirrored image of that exhibited by the transparent film.
1) Means for producing moiré, stereoscopic and/or movement and similar effects, in
particular on carriers, bags and wrappers in general, characterized
- in that they comprise at least one transparent film (3) exhibiting a screen, or
pattern (4), that is laid over a ground (6) afforded by at least one surface constituting
at least one part of the carrier, bag or wrapper and provided in turn with a screen
or pattern (2);
- in that the transparent film (3) is flexible and attached stably to the ground (6)
in such a way that permanent contact occurs only at certain points or along selected
narrow areas; and
- in that the relative positioning of the patterns (2, 4) exhibited by the film (3)
and the ground (6) is such that an observer will be confronted by an effect consisting
in optical interference produced as a result of the distance between film and ground
being caused to change at a given location from one instant to the next.
2) Means as in claim 1, wherein the screens or patterns (4, 2) exhibited by the transparent
film (3) and the ground (6) are produced by printing.
3) Means as in claim 1, wherein a screen or pattern (4) is produced, on the transparent
film (3) at least, by embossing.
4) Means as in claim 1, wherein the ground (6) consists in a flexible sheet of paper,
plastic, fabric or similar material.
5) Means as in claim 1, wherein the screen or pattern (4) exhibited by the transparent
film (3) and the screen or pattern (2) exhibited by the ground (6) both consist in
a plurality of parallel lines spaced apart at equal distance, and wherein the transparent
film (3) is laid over the ground (6) in such a way that the lines of the respective
screens or patterns are disposed parallel.
6) Means as in claim 1 comprising a ground (6) with a reflecting surface, wherein
the screen or pattern (2) exhibited by the ground is the mirrored image of the screen
or pattern (4) exhibited by the overlaid transparent film (3).