| (19) |
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(11) |
EP 0 382 398 A1 |
| (12) |
EUROPEAN PATENT APPLICATION |
| (43) |
Date of publication: |
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16.08.1990 Bulletin 1990/33 |
| (22) |
Date of filing: 31.01.1990 |
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| (84) |
Designated Contracting States: |
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BE CH DE DK ES FR GB GR IT LI LU NL SE |
| (30) |
Priority: |
06.02.1989 GB 8902588
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| (71) |
Applicant: DENNY BROS. PRINTING LIMITED |
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Bury St. Edmunds
Suffolk IP32 6NU (GB) |
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| (72) |
Inventor: |
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- Denny, Graham
Lawshall,
Suffolk IP29 4PW (GB)
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| (74) |
Representative: Brooke-Smith, Fred et al |
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Stevens, Hewlett & Perkins
1 Serjeants' Inn
Fleet Street London EC4Y 1LL London EC4Y 1LL (GB) |
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| |
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(57) A label assembly comprises a flexible carrier sheet (11) on which one or more labels
(10) are disposed. The carrier sheet has a release coating on its front face and each
label comprises a base sheet element (13) having on its rear face a coating of an
adhesive by which the label is detachably attached to the coated face of the carrier
sheet. A transparent cover sheet (15) is bonded along its periphery to the periphery
of the base sheet element. The central areas of the cover sheet and the base sheet
element are not bonded together and provide between them a housing for an article
such as an instruction leaflet or product applicator. The cover sheet may have a line
of weakening to facilitate access to the article.
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[0001] This invention relates to label assemblies and is primarily concerned with label
assemblies intended to carry detachably an article which may be for example a coupon,
an instruction or other leaflet for an appliance.
[0002] According to this invention there is provided a label assembly comprising a carrier
sheet having a face thereof coated with a release agent, and at least one label detachably
attached to the coated face of the carrier sheet which label includes a base sheet
element having its rear face coated with an adhesive and detachably secured by the
adhesive to said face of the carrier sheet, and a transparent cover sheet covering
the base sheet element, the cover sheet and the base sheet element being bonded together
along substantially the whole of the periphery, but not the central area, of the front
face of the base sheet element, and an article disposed in said central area between
the base sheet element and the cover sheet.
[0003] According to a preferred feature of the invention, the base sheet element and the
cover sheet are welded together along their peripheries, as by heat or by high frequency
welding means.
[0004] Access to the article can be obtained by slitting the cover sheet along an edge of
the central area or, if preferred, the cover sheet may have a line of perforations
or other line of weakening extending along one edge of the central area to facilitate
access to the article.
[0005] In a particularly convenient arrangement for application of the labels to respective
products by automatic machinery the carrier sheet is in the form of a strip and the
labels are disposed end to end along the strip.
[0006] The base sheet element of the label may carry identifying printed matter relating
to the product so that where the article is a leaflet or booklet the front cover of
which identifies the product to which the label assembly is to be attached, then when
the leaflet or booklet is removed, the identifying printed matter on the front face
of the base sheet element is visible through the transparent cover sheet.
[0007] One embodiment of the invention will now be described by way of example, with reference
to the accompanying diagrammatic drawings in which:
Figure 1 is a front view of a label assembly according to the invention but with a
corner of the transparent cover sheet raised to show the construction more clearly,
and
Figure 2 is a sectional view on the line 2.2 of Figure 1.
[0008] Referring to the drawings the label assembly comprises a series of labels 10 arranged
end-to-end on a flexible carrier strip 11 the front face of which has a coating 12
of a release material. Each label comprises a base sheet element 13, having a coating
14 of a pressure-sensitive adhesive on its rear face by which it is detachably secured
to the coated front face of the carrier strip 11. The base element 13 may be made
from metal foil or from a thermoplastic plastics material or from a laminate the front
face of which is made from metal foil or a thermoplastic plastics material. A flexible
transparent cover sheet 15 made from a thermoplastic plastics material is co-extensive
with and overlies the base element 13 of the label and is welded, as by heat or high-frequency
welding means, to the front face of the base element along a marginal band 16 extending
along the full length of the periphery of the label element. Between the central areas
of the base element and the cover 15 is disposed an article 17. In the illustrated
arrangement the article 17 is an instruction leaflet or booklet, or a coupon, but
the article may if desired be an applicator for the contents of the container to which
the label is to be applied, or a "free gift" or other product promotion matter. Access
to the article may be obtained by slitting the cover sheet adjacent the band of adhesive
along one edge of the label element. A line of weakening 18 may alternatively be provided
in the cover sheet to facilitate access to the article. In the case of an instruction
leaflet the leaflet may after use be replaced in the pocket thus formed between the
base element 13 and the cover sheet. Such a leaflet or booklet will normally carry
the product name on its cover sheet, and the product name will also preferably be
printed on the base element so as to identify the product after the leaflet or booklet
has been removed.
[0009] The transparent cover sheet 15 enables the label assembly to show whether the article
17 is present and to show identification of the product to which the label is to be
applied, in addition to protecting the label and the article against the weather.
[0010] In an alternative construction, the band 16 may be an adhesive applied to either
the front face of the base element or the rear face of the transparent cover sheet
15 and serving to bond them securely together. In this case the base sheet may also
be made from a paper material as well as from the materials previously mentioned.
1. A label assembly comprising a carrier sheet having a face thereof coated with a
release agent, and at least one label detachably attached to the coated face of the
carrier sheet which label includes a base sheet element having its rear face coated
with an adhesive and detachably secured by the adhesive to said face of the carrier
sheet, and a transparent cover sheet covering the base sheet element, the cover sheet
and the base sheet element being bonded together along substantially the whole of
the periphery, but not the central area, of the front face of the base sheet element,
and an article disposed in said central area between the base sheet element and the
cover sheet.
2. A label assembly as claimed in claim 1, wherein the base sheet element and the
cover sheet are bonded together along their peripheries by welding.
3. A label assembly as claimed in claim 1, wherein the cover sheet has a line of perforations
or other line of weakening extending along an edge of said central area to facilitate
access to said article.
4. A label assembly as claimed in any one of the preceding claims, wherein the base
sheet element carries product identification matter on its front face.
5. A label assembly as claimed in any one of the preceding claims wherein the carrier
sheet is in the form of an elongate strip and a plurality of said labels are disposed
end to end along the strip.
