Method and apparatus for monitoring effectiveness of advertising

(19)

(11)

EP 0 408 348 A3

(12)	EUROPEAN PATENT APPLICATION

(88)	Date of publication A3:
	24.07.1991 Bulletin 1991/30

(43)	Date of publication A2:
	16.01.1991 Bulletin 1991/03

(21)	Application number: 90307604.0

(22)	Date of filing: 11.07.1990

(51)	International Patent Classification (IPC)⁵: H04H 9/00

(84)	Designated Contracting States:
	DE FR GB IT

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Priority:

11.07.1989 US 378364

(71)	Applicant: Weinblatt, Lee S.
	Teaneck New Jersey 07666 (US)

(72)	Inventor:
	Weinblatt, Lee S. Teaneck New Jersey 07666 (US)

(74)	Representative: Beresford, Keith Denis Lewis et al
	BERESFORD & Co. 2-5 Warwick Court High Holborn London WC1R 5DJ London WC1R 5DJ (GB)

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References cited: :

(54)	Method and apparatus for monitoring effectiveness of advertising

(57) A system for monitoring the exposure of a consumer to advertisements in the print, radio and television media in an automated manner. Likewise, the purchasing habits of the same consumer are monitored in, for example, a supermarket, also in an automated manner. The record of purchased items and the results of monitoring the exposure by the consumer to advertisements are combined to obtain an analysis correlating the advertisements to which the consumer was exposed with the goods eventually purchased by the same consumer.

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