| (19) |
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(11) |
EP 0 511 414 A1 |
| (12) |
EUROPEAN PATENT APPLICATION |
| (43) |
Date of publication: |
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04.11.1992 Bulletin 1992/45 |
| (22) |
Date of filing: 27.04.1991 |
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| (84) |
Designated Contracting States: |
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AT BE CH DE DK ES FR GB GR LI LU NL SE |
| (71) |
Applicant: Condello, Carmelo |
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I-40137 Bologna (IT) |
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| (72) |
Inventor: |
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- Condello, Carmelo
I-40137 Bologna (IT)
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| (74) |
Representative: Sassatelli, Franco T., Dr. |
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c/o INIP
5, via Ruggi I-40137 Bologna I-40137 Bologna (IT) |
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| (54) |
Display panel for advertising cards, usable in lifts |
(57) Display panel for advertising cards, usable in lifts, in which a housing (1), having
hinged side parts (5 and 6), contains a transparent display panel (9) with slots (10)
for accepting the advertising cards (11).
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[0001] The invention refers to an advertising means for fitting and countinuous updating
a visual communication message in the lifts cabs. The system, aiming at finding customers
for firms and operators in general, proposes a new kind message carried out inside
the buildings. The service can be proposed in different ways by the advertising agency
that runs it to the building administrator in the form of an offer of contract which
recognizes to building property the right of getting fixed rents or agreed in different
ways as compensation of the given concession. This relationship, deriving from business
connection between an advertising agency and a building property, has its natural
employed field in the joint ownership in it in general are present subjects of greater
interest for the advertising agency, and also because the management of such buildings
turns out to be particulary burdensome. The possibility that the present advertising
means offers to these properties of getting some credits against something to grant,
which actually does not interfere with what is by them carried out, constitutes the
incentive for the conclusion of a contract. In connection, the contract will be proposed
by the advertising agency to the building administrator as a valid contribution to
the management expenses of the same building. Therefore the advertising agency will
have to pay a considerable part of the use rights to the building property, but will
be in a position to offer to the users a more efficient selective service since brought
inside the property of the, customers to acquire. The means grants many advantages
since for the property, as already said, it represents the acquisition of an income
without substantial disadvantages furthermore for the same, or in alternative for
the flat users in the case of location, it enables to avail of a list of firms and
operators of different kind which turn out to be accepted by the two parties or, at
least, have been selected by the granting party. This selection, in connection with
the possible service users, will be previously foreseen within precise rules fixed
by the grant contract. For the advertising agency the present system allows to offer
a service to which firms and operators of different kind can accede, but with specific
features of competence and seriousness. Features which increase in its whole the efficiency
of the advertising message. This message is carried out within an agreement with the
property and in its same competence limits becomes in connection of a direct type
and acquires a greater efficacy.
[0002] In a merely indicative version of the visual communication means is foreseen a contained
body 1 with end parts 2 and 3 which can be fixed on the cab wall of the lift by passing
means to be introduced into two pairs of bores 4. Said contained body is foreseen
with side parts 5 and 6, at an angle, mobile on hinges 7 and 8 enabling to close the
containment part of a transparent displaying panel 9 with a set of slots 10 for cards
11 singularly bearing the names of different firms and operators and any other reference.
[0003] For the exhibiting body updating, by means of a small key to introduce into the part
12 of a lock foreseen for this purpose, the containment parts 5 and 6 are opened thus
allowing the drawing of cards or however the intervention on the displaying panel
9. As it is thus possible to accede to its openings 13 it can be carried out the required
removings or insertions of cards 11 and the contained body is then closed.
[0004] Alternatively, an audiovisual device or only visual device can be foreseen in the
lift cab, with a panel display transmitting a program on magnetic tape, or anything
else in connection with reference to the users advertising message. In a further version,
a magnetic recording device is foreseen in the lift cab for transmitting a program
prepared in advance on tape or anything else in this connection referred to the users
adverting message.
[0005] An execution form shown as a merely indicative example of the system, and therefore
not limiting of the same, is illustrated in the drawings of Table 1. With reference
to this one, fig. 1 is a perspective view of the opened contained body with a partially
inserted card to point out the use methodology of the means. Fig. 2 is view of cross
section of the closed contained body to point out the containment function of the
parts 5 and 6 which, in this condition, preclude the access to the openings 13 thus
avoiding tampering. Fig. 3 is a view of the closed exposer. Fig. 4 is a particular
of longitudinal section to enable to observe the closed position of the exposer obtained
by the contemporary advancement of the pins 14 of the lock 15.
[0006] The present advertising system can be carried out within the use of all visual and
audiovisual communication equipments. The means can then be connected and integrated
in different ways with other ones according to the different operative requirements.
1. Displaying panel for advertising card usable into lifts, characterized by the fact
that it foresees between the building property and an advertising agency a contract
granting the use of the lift cab or cabs of the same building for fitting in them
visual communication means with identified and descriptived datas of activities developed
by firms and operators interested in putting themselves at disposal of the building
lodgers and to carry out proper updating in connection with the relevant underwritten
users contracts. In the principle version it is used a contained body (1) with end
parts (2 and 3), fixed with means passing into bores (4), which foresees two side
parts (5 and 6) mobile on hinges (7 and 8) for containing a transparent displaying
panel (9) with slots (10) for cards (11) containing the advertising information.
2. Displaying panel for advertising card usable into lifts, as in claim 1), characterized
by the fact that for its updating, the containing parts (5 and 6) are opened by means
of a key introduces into the part (12) of a special lock. Thus enabling any intervention
on the displaying panel (9). As it is thus possible to accede to its openings (13),
the required removals and/or insertions of cards (11) are carried out and then the
contained body (1) is closed again.
3. Displaying panel for advertising card usable into lifts, characterized by the fact
that instead of a contained body (1) it can be foreseen an audiovisual or only visual
device fitted in the lift cab which transmits a program registered on a magnetic tape.
4. Displaying panel for advertising card usable into lifts, characterized by the fact
that instead of a contained body (1) it can be foreseen a magnetic recording device
fitted into the lift cab to transmit a program prepared in advance on a tape referred
to an advertising message.
