[0001] A first aspect of this invention relates to a method of making devices for dispensing
adhesive peelable page markers, and to such page markers themselves. The invention
provides page markers which are particularly applicable to the convenient page-marking
of magazines, journals, books such as dictionaries and encyclopaedias, trade catalogues,
newspapers and the like. Indeed, this aspect of the invention is applicable to any
multi-page printed or other product where there is a requirement for page marking
to assist rapid page identification.
[0002] Previously proposed page markers have been provided comprising the usual assembly
of multiple sheets, each provided with at least a zone or line of peelable adhesive
whereby the individual markers can be peelably adhered to selected pages to provide
the usual function.
[0003] The known products of this kind are usually supplied in the form of a block or stack
comprising twenty five or fifty or more sheets, which can be peeled off one at a time
and used for the purpose in question. Such an arrangement is a considerable advance
over the use of non-adhesive slips of paper as bookmarks, but it suffers from the
limitation that it frequently happens that a book or magazine or newpaper user does
not have access to such a supply of page markers just when he or she needs it, when
reading or studying otherwise than at a desk or other location where a supply of office-type
requisites can be conveniently stored.
[0004] Accordingly, a requirement has been identified for a more convenient supply of page
markers applicable to magazines, journals, books, newspapers etc, and it is this field
with which the present invention is principally concerned, although it may find application
in related fields.
[0005] An existing proposal to meet this particular requirement is the provision of a dispensing
device in which a small supply of page markers is provided in an envelope format dispensing
device which is formed with a slit or slot in the envelope, such slit or slot being
disposed generally horizontally when mounted on the page of the book or magazine,
and the envelope being provided internally with a small supply of adhesive peelable
page markers arranged in a vertical stack, with the successive markers being adhesively
linked to each other so that the manual withdrawal of a given one through the slit
or slot causes the next marker to be pulled outwards until it partly emerges through
the slit or slot and disengages from the marker being dispensesd, whereby the particular
marker removed is ready for adhesion to a page, and the next marker is projecting
outwardly, ready for the dispensing operation to be repeated.
[0006] Such an arrangement is satisfactory in some respects. Namely that each page marker
is rendered highly accessible by virtue of its outward projection from the dispensing
slit or slot. However, the dispensing device itself has a significant thickness due
to the thickness of the vertical stack of markers and which is accentuated by the
mechanical/adhesive relationship between successive markers, and likewise by the dispensing
envelope itself, whereby the assembly is not particularly well adapted for use in
mass circulation publications which of necessity are handled in stacks consisting
of many tens of publications, whereby the localised internal thickness or width of
the page marker dispensing device serves to cause instability, lack of uniformity,
potential damage to adjacent pages, and related shortcomings. Additionally, the method
of manufacture of this prior proposal is inevitably complex and therefore relatively
uneconomic for mass circulation publications which require a dispensing device of
considerable simplicity and offering economy of production.
[0007] Accordingly, we have identified a need for a method and a product related to the
dispensing of adhesive peelable page markers, offering improvements in relation to
one or more of the matters discussed above, or indeed generally.
[0008] According to the invention there is provided a method and a device and a product
as defined in the accompanying claims.
[0009] In an embodiment of the invention an assembly of adhesive peelable page markers comprises
an array of at least two such markers disposed in a horizontally-extended stack and
with at least the major part of their non-adhesive surfaces exposed. The page markers
are disposed in edge-to-edge or indeed in spaced-apart relationship and carried on
a mounting which may comprise a page or card for a magazine, book, catalogue etc,
and which may be bound into such a multi-page article. In another embodiment, the
mounting comprises a page of a booklet label, and the latter is itself caused to be
adhered to a relevant page of a multi-page article in which the page markers are to
be used. In this way, the use of an array of page markers disposed as a horizontally-extending
stack rather than a vertically-extending stack enables the page markers themselves
to present a flat and generally linear surface to face the adjoining page, and the
page markers thus adding only a one-layer thickness addition to the page in question,
and thus without the localised and disruptive vertical stack which has been characteristic
of prior art proposals. The present invention is not strictly limited to the provision
of only a one-layer thickness of page markers, and (depending upon the materials used
therefor, and its laminar thickness) the invention contemplates two or three or slightly
more layers, but in each case, the page markers of each layer are disposed in the
described horizontally-extended stack, meaning that they are arranged either edge-to-edge
or spaced apart a little, but in both cases they co-operate to provide a laterally-extended
upwardly-facing surface to distribute the load applied when the magazine, journal,
book etc is arranged as part of a vertical stack.
[0010] Turning now to the method of manufacture of the page marker dispensing device, this
involves the use of web systems, and the merger of same, in a label-type press, or
a similar press, so that the array of horizontally-extended stacks or assemblies of
page markers are transferred to and carried on their associated mountings (for example,
a page of a book, a card, or a page of a booklet label) by merger of a web of mounting
elements and a web of arrays of page markers. For example, the web of page markers
may comprise or even consist of a web of page marker material which is stamped and
printed/coloured appropriately so that the web can be readily separated into edge-joined
arrays of two or more such page markers disposed relative to each other in the defined
manner. Such an arrangement of page markers can be readily separated into individual
arrays at a relatively high speed, and these arrays can be simultaneously transferred
in the web-merger process to the likewise rapidly incoming and merging web of mounting
pages and cards or the like.
[0011] A second aspect of this invention relates to a method and apparatus for commercial
labelling, tabbing, page-marking and the like.
[0012] An example of an application of the invention is to systems for the labelling and
page-marking of commercial journals, periodicals, newspapers and other publications,
notably systems in which the end-user of the publication in question has available
to him/her a supply of adhesive and usually peelable page markers for application
to chosen pages of the publication so that matters of interest can be more readily
relocated for future reference and study.
[0013] Systems for the page-marking of books, journals and the like range from the well
known Post-It (Trade Mark) notelets, as supplied by stationery stores, through to
previously proposed systems for tabbing and page marking directories and other compendia
of information, and representative examples of these are mentioned below.
[0014] US 5,411,168 and US 5,551,595 and US 5,518,144 and US 5,158,205 disclose systems
for dispensing small vertical stacks of adhesive notepaper including a dispensing
envelope with a slot between opposed flaps for sheet withdrawal in sequence from the
stack. The systems provide convenience of dispensing which is counterbalanced by physical
space requirements which impose limitations on the utility of the system for in-situ
utilisation within journals, magazines and the like, due to the cumulative effect
of the inevitable width requirements arising from the vertically-stacked configuration
of the notelets and the associated dispensing envelope.
[0015] WO94/12357 discloses a device for marking pages and/or individual sections of an
information carrier such as a book or directory and provides a sheet for carrying
removable marking elements which can be peeled from the carrier and adhered to selected
pages of the book, as shown in Fig 1 of the drawings.
[0016] US 4,680,210 discloses an elongate directional marker having a triangular head and
an elliptical body. The markers are manufactured in an array by pattern-gluing adhesive
stripes to a face stock, and laminating a liner to the face stock and die-cutting
the markers out of the face stock so that the triangular heads of the markers are
intermeshed in alternating orientation on the adhesive strips.
[0017] US 5,462,783 (Minnesota Mining and Manufacturing Company) discloses a label-dispensing
sheet for incorporation within a book such as a telephone directory, dictionary or
the like, and includes a facing sheet of heavy paper stock releasably secured to a
relatively thin backing sheet or liner by a pressure sensitive adhesive and containing
a series of alphabetical labels or tabs adapted to be applied to the pages of the
book to designate the various alphabetical headings etc.
[0018] Thus, systems exist which permit tabbing and page-marking of journals, books and
the like but we have identified a need for an improved system which meets the needs
of the commercial product and/or service provider in terms of drawing attention to
the relevant product and/or service indicia, preferably in a three-dimensional manner
and preferably also without physical limitations in terms of product dimensions (notably
depth when secured between successive pages of a publication), and/or which is able
to offer the facility of a tabbing function in combination with a labelling or information
function relating to a product and/or service.
[0019] According to the invention there is provided a method and apparatus as defined in
the accompanying claims.
[0020] In an embodiment of the invention described below, there is provided a method for
creating a three-dimensional presentation of a product and/or service indicia wherein
a mounting for a series of adhesive page-markers or notelets is provided, to which
the markers are peelably secured and which carry the relevant product and/or service
name or indicia for peelable adhesive application to various selected pages at differing
locations within the depth (front-to-back) of the corresponding book or journal. As
a result, after application of the page markers to the pages of the book or journal
at said spaced locations, there is produced an array of projecting page-markers or
tabs, each carrying the relevant product or service name or indicia, for future reference
by the user.
[0021] In the embodiment the indicia or name-carrying page markers are initially provided
as a horizontally-extended array on a mounting which is surfaced with release material
to promote easy peeling of the page markers for use. The mounting for the page markers
carries related product and/or service identification or technical/ commercial information
which is commercially linked with the relevant product or service name or indicia
carried on the page markers themselves. Typically, the page -markers will be mounted
on an advertising zone in the publication and after being peelably removed for page-marking
purposes and after being affixed to chosen pages of the publication, the result is
that the product or service name or indicia is now carried at several locations on
the external surface of the publication and in a prominent manner so that the same
or other users of the publication thereby have the particular product or service identification
drawn to their attention significantly more effectively then would otherwise be the
case. Moreover, this is achieved without any significant additional expense in terms
of the advertisement itself, and the three-dimensional effect is created by the user
her or himself, which likewise is directly cost effective for the commercial organisation
concerned.
[0022] In another embodiment of the invention described below there is provided a significantly
modified format of page-marking or tabbing device in which the name or indicia-bearing
aspects of the preceding embodiment described above are further enhanced. More specifically,
in this embodiment the page-marking or tabbing device is in a hybrid format which
incorporates both a tabbing or page-marking element which, in use, is adapted to project
laterally outwardly from the edge of a page so as to provide the tabbing or page-marking
function. However, in combination with this function there is also provided an extended
function in relation to the main body of the page-marker or tab, which is adhesively
securable to a page to be marked. By providing additional and foldable elements as
part of the main structure of the page marker or tab there is created a new page-marking
or tabbing product which offers entirely new opportunities for the product or service
provider to bring that product or service to the attention of the end user.
[0023] Thus, in the case of this embodiment, not only does the end user have the opportunity
to carry out the page-marking function (as in the preceding embodiment) using tabs
or page markers which themselves, in their projecting and page-marking portion, carry
a name or indicia relating to the relevant product or service, but in addition there
is provided the complementary function and commercial opportunity to provide in the
adjacent portion of the product supporting and complementary textual and/or graphic
information serving to amplify the relevant characteristics of the identified product
and/or service.
[0024] Thus, in one embodiment, the page marker is a hybrid structure which incorporates
not only a page-marking and product or service-identifying projecting tab, but also
an integrally-formed booklet label which is readily opened to provide amplification
of the data relating to the product or service concerned. The booklet label carries
at its reverse side the relevant peelable adhesive whereby the assembly is readily
secured to the chosen page at a chosen location for page-marking purposes. However,
when so-located the booklet label is available to be opened for further investigative
interaction with the book or journal reader in confirmation of the interest initially
created by the page marker or tab itself.
[0025] Embodiments of the invention will now be described by way of example with reference
to the accompanying drawings in which:
Fig 1 shows a perspective view of a multi-page book or magazine incorporating a device
for dispensing adhesive peelable page-markers in accordance with the invention;
Fig 2 show a perspective view of the device of Fig 1 prior to assembly in the book
or magazine;
Fig 3 shows an array of three sample page-marking devices for use in the manner shown
in Figs 1 and 2 and incorporating product and/or service indicia in the upper tab
or projection portions of the page-markers;
Fig 4 shows another array of page-marking devices which, in this embodiment, comprise
folded display portions forming part of a booklet label construction which is openable
in the manner illustrated in Fig 5 and also has, projecting laterally thereof, the
darker tab or projection portions seen at the right hand side in Fig 4;
Fig 5 shows somewhat diagrammatically the internal structure of the booklet label
portion of each of the four page markers seen in Fig 4 and illustrating the manner
in which these can be opened and closed for display purposes; and
Fig 6 shows a flow diagram illustrating the manner of manufacture of the products
of Figs 1 to 5.
[0026] As shown in Figs 1 and 2 of the drawings, a device 10 for dispensing adhesive peelable
page markers 12, 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 and 34 comprises a mounting
36 for an assembly of the page markers, such mounting 36 providing access to the page
markers for manual removal by peeling, for peelable adhesive attachment to a printed
or other page to act as a marker therefor.
[0027] The assembly of page markers 12 to 34 is provided in the form of an array of 12 such
page markers disposed in a horizontally-extended stack with the individual markers
arranged edge-to-edge (but it would be possible for them to be disposed in at least
partially overlapping arrangement) with their non-adhesive surfaces 38 exposed and
facing upwardly.
[0028] Turning now to further details of the construction of the main elements of device
10 mentioned above, we consider first the device 10 itself. In this embodiment, device
10 is in the form of a page for a book or magazine in which mounting 36 comprises
a paper page 40 which is bound into book or magazine 42 in the same manner as any
other page, using adhesives and/or thread-type binding techniques as is wellknown
in the art. Page 40 comprises a binding strip 44 for this purpose.
[0029] It will be understood that mounting 36 may comprise any suitable materials for the
application in question, ranging from various grades of paper through plastics sheet
to card where appropriate. In some cases, according to market requirements, a publication
may conveniently be provided with an inserted and separable card which otherwise is
constructed in a similar manner to page 40, but is not bound into the magazine, and
may include advertising or other commercial material printed thereon.
[0030] As shown in Figs 1 and 2, the adhesive peelable page markers 12 to 34 are provided
in the form of an array 46 of such page markers which are of elongated rectangular
format with their longitudinal edges 48 disposed in horizontal edge-to-edge relationship
as a continuous strip 50 extending lengthwise of page 40 from near the top edge 52
to near the bottom edge 44.
[0031] Each page marker is formed of a light duty paper or plastics sheet material and may
be coloured at its outer end 56 (to enhance its page marking visual characteristics),
and is provided with a layer of peelable adhesive 58 on one side only at its other
or inner end for adhesion purposes. The portion of each page marker which, in use,
will be within and between the book or magazine (usually about three quarters of the
length of the page marker) may be transparent, and likewise the adhesive 58 may be
transparent or translucent, so as to permit reading through it if by accident or design
it is placed over any printed material 60 while in use. Printed material 62 (below
page markers 12 to 34 may be provided relating to the mode of use of the page markers,
or to any related commercial concept. For example, a page marker itself or text printed
on its mounting page or card could relate to a particular item in that particular
publication, so that the reader is invited to place the page marker on an identified
page of the publication, which page relates to a particular technical or commercial
subject.
[0032] Turning now to the manner of manufacture of the device 10 and its adhesive peelable
page markers 12 to 34, the process is generally as follows.
[0033] With regard to the apparatus to be employed for manufacturing purposes, we make reference
to our own published European patent EP 0324764 B (our reference P50746EP) which relates
to the in-line and all-in-one pass manufacturing technique for labels and like products
utilised in the label presses of Ko-Pack International (Europe) Ltd and the entire
disclosure in our prior EP specification is incorporated herein by reference for disclosure
purposes.
[0034] The manufacturing technique for the dispensing device 10 of the present invention
comprises providing two webs which are merged or joined in the label press so that
there are produced individual mountings 36 carrying arrays 46 of page markers 12 to
34 in accordance with the principles of the invention described above and as shown
in Figs 1 and 2 of the drawings.
[0035] Thus, with regard to the provision of the arrays of the page makers, a first longitudinally-extending
web is provided for carrying multiple arrays of the adhesive peelable page markers
disposed in succession lengthwise. In the embodiment, this web is formed from the
page marker sheet material, provided in the form of a web, and coated with adhesive
and die-cut as part of the in-line process. The die-cut web is then caused to separate
into arrays or strips of twelve individual page markers 12 to 34, which are separated
from each other and transferred to their respective mountings 36, as part of the in-line
process.
[0036] As to the mountings 36, these are likewise provided in the form of a web. In the
case where device 10 comprises paper pages for a magazine, then the corresponding
web is of paper which is duly printed, and if necessary adhesively coated along binding
strips 44 if appropriate, printed at 60 and 62 and die-cut for page separation prior
to merger with the first web, at which stage the arrays 46 of page markers are transferred
to their individual pages 40, whereupon these pages are immediately available for
binding purposes, which can follow immediately, or else can be performed as an entirely
separate operation.
[0037] As shown in Figs 1 and 2, the arrays of page markers 12 to 34 provide a convenient
and very accessible source for a small supply of page markers, such as will be well
sufficient for the purposes of a single publication. These are provided on a page
which carries a single-thickness half-page width zone of markers, which thus presents
a uniform and generally flat surface to co-operate with the adjacent page 64 of the
magazine or book 42. The individual page markers are readily removed by lifting the
non-adhesive ends (remote from the spine of the book) in the manner shown for page
marker 34 in Fig 1.
[0038] In the case where the mounting 36 is a card or part of a booklet label, the manufacturing
process is substantially the same, but with the substitution of the appropriate alternative
sheet material for the paper web which in the above embodiment provides book or magazine
page 40.
[0039] It is to be understood that the general arrangement described thus-far in relation
to Figs 1 and 2 is intended to provide a general disclosure relating to one mode of
use of the page-marking devices in relation to the pages of a book or other publication.
The details of the actual structure of the page-markers themselves is to be understood
to be in accordance with matters described below in relation to Figs 3, 4 and 5.
[0040] Thus, as shown in Fig 3, a page-marking device 100 for a multi-page printed product
such as the magazine or journal seen in Fig 1 is adapted to be peelably adhesively
securable to selected pages of said magazine or journal with a tab or projection portion
or element 102 projecting outwardly from an edge of a page of the journal to provide
the page-marking function.
[0041] Page-marking devices 100 each comprise an adhesive mounting portion 104 which itself
comprises an adhesive strip or sheet element 106 having an adhesively treated face
(the lower face in Fig 3) to effect the peelable adhesion to a selected page of the
journal.
[0042] The tab or projection element 102 of each device 100 is generally coplanar with the
mounting portion 104 and projects laterally of the mounting portion when the latter
is affixed to a selected page of the journal.
[0043] As also shown in Fig 3, page-marking device 100 includes, on each such device, indicia
material in the form of text 108 and graphics 110 for identifying a related product
and/or service. Moreover, it will be noted that in the embodiment of Fig 3 the textual
indicia material 108 is located on the tab element 102 of each of the devices 100
whereby, in use, an end user applying the devices 100 to the pages of a book or journal
as shown in Fig 1 will effect 3-dimensional display of the indicia material.
[0044] Turning now to the embodiment of Figs 4 and 5, this comprises a related structure
which is numbered in a corresponding manner to the embodiment of Fig 3 but with the
numerical indication of parts increased by 100. Thus the page-marking devices in Fig
4 are identified a 200, their tabs at 202, the adhesive mounting portions at 204,
the strip or sheet elements at 206, the text (Japanese text) at 208, and the graphics
at 210.
[0045] In this embodiment the structure of the mounting portion 204 differs significantly
from that of the embodiment of Fig 3 in that it is constructed in accordance with
the structure shown in Fig 5 in which two extendable display elements 212, 214 are
provided which are adapted to carry and display printed text or data or graphics thereon
and which can be displayed in the extended configurations shown in Fig 5, or the relatively
confined and non-extended or retracted condition shown in Fig 4.
[0046] As can be readily seen in Fig 5, display element 212 comprises folded portions 216,
218, 220 which can be folded downwards as indicated in Fig 5 to a fully flat condition
in which they are retained in position by display element 214, which is the upper
face of the device 200 as seen in Fig 4. A rupturable perforation strip may be provided
between edges 222 and 224 or a line of peelable adhesive may be provided on one of
these faces, adjacent the edge.
[0047] In use, page marker device 200 is affixed to a page of the book or journal with the
tab 202 projecting from the edge of the page and the openable booklet label structure
provides information relating to a product advertised on the mounting page seen in
Fig 1. The printed matter within the extendable structure relates to the relevant
product or service which the user has identified on the page seen in Fig 1 and provides
further confirmation of required data relating thereto.
[0048] Turning again to the method of production of the page-marking devices and their mountings,
as shown in Fig 6, this comprises the steps shown at A to E on the left hand side
in Fig 6 for producing the page marker mountings, and the steps C to H for production
of the page-marker arrays, followed by their in-line web merger at J.
[0049] The production of the page-marker mountings commences at A with a web of sheet material
for the mountings which at B is subjected to the successive printing and die-cutting
functions which are a feature of the programme of text/graphics and size data of control
programme C. The steps are carried out in apparatus as described, for example, in
our own published European patent EP 0324764 B (our reference P50746EP) which relates
to the in-line and all-in-one pass manufacturing technique for labels and like products
utilised in the label presses of Ko-Pack international (Europe) Ltd. The entire disclosure
in our prior EP specification is incorporated herein by reference for disclosure purposes.
[0050] The result of the printing and die-cutting functions at B (carried out at more than
one location within the in-line press) produces the defined page marker mounting product
at D leading to the web of printed page marker mountings at E.
[0051] Likewise, at steps F, G and H in Fig 6 the page-markers themselves are produced from
a web of page-marker sheet material at F which is printed and adhesively treated and
die-cut at steps F and G, thus being effected in the press of our prior patent, to
produce the web of horizontally-extended arrays of page-markers at step H.
[0052] Then, the assembly of the respective webs of page-marker mountings and the horizontally-extended
arrays of page-markers are merged at J to produce the web of page-marker arrays on
printed/die-cut mountings shown at K. It is these assemblies which are then mounted
in the printed journals, books or magazines as described above.
[0053] Many modifications can be made by the person skilled in the art within the scope
of the claims hereof, including modifications to the structure and format of the individual
page markers, the numbers of these, the spacing of these, the disposition on the page
or card and other like modifications. In the case where a booklet label is used to
provide the dispensing device, of course the number of page markers within the booklet
is controlled by the available space and thus the size of the booklet itself.
1. A method of making devices for dispensing adhesive page markers, said devices comprising:
a) a mounting for, and an assembly of, adhesive and peelable page markers;
b) said mounting providing access to said adhesive and peelable page markers for manual
removal by peeling for peelable adhesive attachment to a page to serve as a marker
therefor;
c) said assembly of adhesive and peelable page markers comprising an array of at least
two adhesive and peelable page markers disposed in a horizontally-extended stack and
generally with least at the major part of their non-adhesive surface exposed; and
d) said method comprising providing a first longitudinally-extending web carrying
multiple arrays of said adhesive peelable page markers disposed in succession lengthwise
thereof; and
e) said method further comprising a second longitudinally-extending web carrying multiple
items of said mounting for an assembly of adhesive peelable page markers, said mountings
being disposed in succession lengthwise of said web; and
f) said method further comprising merging said first and second webs and causing said
arrays of adhesive peelable page markers to be carried on said mountings therefor.
2. A method according to claim 1 characterised by said mounting comprising a page or
card for a magazine or book or dictionary or encyclopaedia or the like, and said method
comprising the step of binding said page or card into said magazine or book or the
like.
3. A method according to claim 1 characterised by said mounting comprising a page of
a booklet label and said method comprising adhering said booklet label to a page of
a magazine or book or the like.
4. A device for dispensing adhesive peelable page markers, said device comprising:
a) a mounting for, and an assembly of, adhesive and peelable page markers;
b) said mounting providing access to said page markers for manual removal by peeling
for peelable adhesive attachment to a printed or other page to act as a marker therefor;
c) said assembly of adhesive or peelable page markers comprising an array of at least
two page markers disposed in a horizontally-extended stack and disposed generally
with at least the major part of their non-adhesive surface exposed.
5. A device according to claim 4 characterised by said mounting comprising a page or
card for a magazine or book or the like, and adapted to be bound into such page or
book or the like.
6. A device according to claim 4 characterised by said mounting comprisng a page of a
booklet label which booklet label is adapted to be adhered to a page of a magazine,
book or the like.
7. A page-marking device for a multi-page printed product such as a magazine or journal
and adapted to be peelably adhesively securable to selected pages of said printed
product with a tab or projection element thereof projecting laterally outwardly from
an edge of a page of said journal to provide said page-marking function, said page-marking
device comprising:
a) an adhesive mounting portion comprising an adhesive strip or sheet element having
an adhesively treated face to effect said peelable adhesion to a selected page; and
b) a tab or projection element which in use is generally coplanar with said mounting
portion and projects laterally thereof when the mounting portion is affixed to a selected
page;
characterised by
c) said mounting portion comprising, in addition to having said tab or projection
element projecting laterally thereof, an extendable display element adapted to carry
and display printed text or data or graphics or colour thereon which can be displayed
in the extended configuration of said display element or relatively confined in the
non-extended or retracted condition thereof.
8. A page-marking device according to claim 7 characterised by said display element forming
one portion of an openable booklet label construction.
9. A method of producing a three-dimensional display of textual and/or graphic material
comprising a product and/or service indicia, the method comprising :
a) providing printed matter comprising said indicia; and
b) causing said printed matter and indicia to be adhered to a product at three-dimensionally
disposed locations thereon;
characterised by
c) providing said printed matter in the form of an array of page-markers adapted to
be adhesively secured to the pages of a book or other publication;
d) said page-markers comprising adhesive portions to adhere to a page of a book or
the like and tab or projection portions adapted to project laterally outwardly from
the pages of a book or other publication when secured thereto by said adhesive portions;
and
e) said tab or projection portions carrying said product and/or service indicia as
printed textual and/or graphic data located on said tabs or projections; and
f) said method comprising the step of causing said array of page markers or tabs to
be mounted within or on a book or other publication having an appreciable depth in
terms of stacked pages and making apparent to an end user of the publication the intended
function of said page-markers or tabs as such, whereby they become distributed at
three-dimensionally disposed locations on various pages of said publication.
10. A method according to claim 9 characterised by said page-markers' adhesive portions
comprising a label structure carrying printed graphic and/or textual matter related
to said indicia.