[0001] The present invention relates to implements and devices for visual communications
installed along display shelves of shops and supermarket. In particular, it relates
to a multipurpose stand for price tag holders, promotional cards and similar visual
communication implements.
[0002] Normally, shop shelves on which the goods are placed have a frontal molding onto
which clip-cursors may be easily installed and forcibly slid along the molding. On
special couplings means present on the clip-cursor promotional cards and price holders
provided with cooperating couplings means may be installed.
[0003] An example of a sealed price holder installable on a clip-cursor is described in
the European patent application N. 97830532.4 in the name of the same applicant.
[0004] In many cases it is also desirable to use different types of supports, specifically
designed to hold feathering price tags and promotional cards so that they may be visible
from a distance along the aisles between shelves. Devices of this type are described
in the European patent applications No. 94830325.0, of June 30 1994, and No. 97830619.9,
of November 25 1997, both in the name of the same applicant.
[0005] Many of these devices possess peculiar characteristics that make them suitable for
specific applications, both for what concerns the structure on which they must be
installed and for what concerns the type of implement of visual communication they
must support.
[0006] It is evident the need or usefulness of a multipurpose supporting device, that is,
a device that may be installed on whatsoever structure, being this a front molding,
the edge of a shelf or a post, a tubular or metal wire structure, a box or container,
and be orientable in any desired spatial position to support standard or flag-like
price holders, promotional cards, and the like.
[0007] All these needs and requisites are met by support of the present invention. It satisfies
the requisite of being mountable on practically any type of structure and being capable
of sustaining different kinds of visual communication implements practically in the
spatial orientation most appropriate for the particular type of implement.
[0008] Substantially, the universal support for price-holders, promotional cards, indicators
and similar visual communication implements comprises a fixing clip in the form of
a peg with jaws coated or equipped with grooved inserts of elastomer, capable to grip
onto structural elements of any shape. The end of one of the two arms of the peg is
bent toward the other arm forming an orthogonal base-plate.
[0009] A "plinth" is pivotally mounted onto such a base-plate, such to be able to be rotate
about a first axis normal to the plane of the base-plate termination of the peg's
arm, by forcing the surmounting of cooperating ridges and depressions functionally
formed on juxtaposed assembling surfaces of the turning plinth and of the base-plate
termination of the peg's arm.
[0010] A slender post or orientable arm of the "universal" support of the invention has
one end pivotally mounted on the plinth such to be able to be rotated about a second
axis, orthogonal to the first axis, again by forcing the surmounting of cooperating
ridges and depressions functionally formed on juxtaposed assembling surfaces of the
orientable arm's and of the plinth pivotally mounted of the base-plate termination
of the peg's arm.
[0011] The free end of the orientable arm may ends with a shank having a generally polygonal
section. The shank fits in a non-turning manner into a cooperating female receptacle
of a price holder or a promotional card frame or of a flag-like projecting promotional
card or of any similar visual communication implement.
[0012] The universal multipivot support of the invention offers an outstanding freedom to
spatially orient the supported implement to ensure an optimal visibility regardless
of the fixing possibilities offered by the structure.
[0013] The various aspects and advantages of the invention will become even clearer through
the ensuing description and by referring to the attached drawings, wherein:
Figure 1 is a side view of the device of the invention;
Figure 2 is another side view of the device of the invention in a different position.
Figure 3 is front view of the device;
Figure 4 is an exploded view of several parts of that compose the fastening peg and the turnable
plinth assembly;
Figure 5 is an exploded detail view showing the way the turning plinth is mounted on the base-plate
termination and the orientable arm is pivotally mounted on the plinth;
Figure 6 is a view of the assembled parts of Figure 5;
Figure 7 is a detail side view of the double joint of figure 6.
[0014] The same parts are indicated with the same numbers in all the figures for easier
cross-reference.
[0015] The fastening element of the universal multiple joint support of the invention, indicated
as a whole with 1, is constituted by a peg, indicated as a whole with 2.
[0016] The peg's jaws 3 and 4 are constituted by grooved inserts of elastomer and ensure
a firm grip to differently shaped structure members.
[0017] In the illustrated example, the peg 2 has a U-shaped flat spring, although other
types of spring may be alternatively utilized, such as for example a helical spring.
[0018] One of two arms of the peg (6 in the example shown) has its end bent toward the opposite
arm 7, forming a base-plate or bracket 8, substantially orthogonal to the peg's arm
6.
[0019] On this bracket 8 is installed a turnable base or plinth 9, held by a counter washer
10 which is compressed against the top surface of the bracket 8. The end of one orientable
arm 11 is pivotally mounted on the turning base or plinth 9, by means of an assembling
bolt 12.
[0020] The orientable arm 11 has an shank 16 with a polygonal cross section point 16a, suitable
to fit into a cooperating receptacle 13a of a socket 13 of an adapter 14 to hold a
price holder or a flag-like card holder or of another adapter 15 (Figure 3), for example
for message frames or other types of price holders and alike. The coupling of the
shank point 16a into the receptacle 13a, both of polygonal section, for example a
square cross-section, prevents rotation of the adapter 14 which supports the price
or card holder or another implement of visual communication.
[0021] The exploded partial view of figure 4 shows the main components of the fastening
peg 2 of the universal multiple-joint support, to fasten it to any vertical, slanted
or horizontal member, of a fixed structure and of the turnable base or plinth 9 mounted
on the bracket termination of the peg's arm 6.
[0022] The turnable base 9 has a terminal circular flange 9a fitting into a circular stepped
hole 9h present in the bracket 8.
[0023] From the upper circular face 9c of the turnable base 9 seated into the receiving
hole 9h, rises a flat vertical bracket 9d ending with a circular perimeter essentially
concentric to the central hole 9f. In the shown embodiment along the circular perimeter
there are indentations 9e spaced at regular intervals.
[0024] The counter washer 10 has a central slot 9g through which the vertical bracket 9d
pass. On the bottom face of counter washer 10 there are radial ridges 9b and the counter
washer 10 has a convex top face.
[0025] Figures 5 and 6, respectively exploded and assembled detail views, show how the turnable
base 9 is introduced in the hole 9h of the bracket termination 8 of the peg's arm
6, the counter washer 10 is inserted as a counter flange along the vertical bracket
9d of the turnable base and the fork-like termination 11a of the orientable arm 11
is inserted, and the assembly is ultimately held by the pivot bolt 12 blocked by the
nut 12a.
[0026] As may be observed in figures 1, 2 and 3, the two arms of the fork-like termination
11a of the orientable arm 11 end with a circular perimeter and once the assembly is
complete, they bear on the tangent surface of the top convex face of the counter washer
10.
[0027] In practice, upon inserting the pivot belt 12 and blocking it with the nut 12a, the
turning double pivotting joint, rotating axes of which are indirectly though clearly
identified by the respective arrows X and Y shown in figures 1 and 2, is completely
assembled.
[0028] The partial side view of figure 7 shows how spaced indentations 9e present along
the circular perimeter of the vertical bracket 9d cooperate with the probing fingers
11 b formed at the notch of the fork end 11 a of the arm 11, in defining as several
preordered angular positions. Of course, more closely spaced indentations along the
perimeter of the vertical bracket 9d will provide for more selectable angular of the
swingable arm 11.
[0029] Orientation of the turnable base 9 is also preorderly established by forcing the
surmounting by the radial ridges 9b present on the coupling face of the counter washer
10 of the flat portions of surface that separate a coordinated plurality of radial
depressions present on the coupling face of the bracket 8 (not shown in the figures),
such to determine an orientability of the turnable base 9 through relatively small
pre-established angular increments along the whole circumference.
[0030] As schematically shown in Figure 3, the shank 16 of the free end of the orientable
arm 11 fitting in the cooperating receptacle of any suitable type of adapter 14, 15
prevent any undesired rotation of the adapter about the arm's axis.
[0031] Apart from the grooved elastomer inserts 3 and 4 of the peg's jaws, the peg's spring
5 and the pivot-bolt 12 and the nut 12a, all the pieces that compose the universal
multiple joint support of the invention may be fabricated by molding, employing a
suitable plastic material, such as for example ABS, Nylon®, Hostaform® and alike resins.
[0032] Other embodiments are possible.
[0033] By way of example, the pivot coupling between the swingable arm 11 and the turnable
base 9 may be realized in a different manner that that of the figures. For instance,
the coupling between the end of the arm 11 and the base 9 may employ radial ridges
and cooperating radial grooves respectively made on juxaposed coupling faces between
the vertical bracket 9d and the arm's end, rather than between the indentations 9e
and the fingers 11b.