ADVERTISING ARTICLES
[0001] In the advertising objects field exist personalized tradmarks of various companies
realized through an ink printing procedure with two or three colours. This kind of
printing, in spite of a good execution, gives a low image fidelity. This process requires
long processing times and an high percentage of waste, a relative quality, tied to
the personalizing system and it may thus be inferred that the highest cost restraints
the sale of this product.
[0002] Lenticular transparent device of covering with a variable shape, generally very similar
to the shape of the same advertising object. For instance, a round ash-tray (Fig.
2/3 (a)) will be covered with a rounded lenticular transparent device (Fig. 2/3 (c))
and, between the ashtray and the device, a litograph, usually of paper, will be inserted.(Fig.
2/3(b)). This will allow to use a litograph paper, realized with six colours and suitably
cutted, in oder to personalize the object, obtaining the purpose to avoid the ink
printing.
Using this new lenticular transparent device is possible to personalize advertising
objects such as ash-trays, cocktails blenders, napkin holders, change giver, ice buckets,
and so on, with an high photographic quality image, and lower manufacturing costs.
Further features of the invention will appear more evident from the description of
peculiar execution ways, as from enclosed designs made above all for an explanatory
purpose and not restrictive of shapes and / or dimensions (Fig. 1/3,2/3,3/3).
DRAWINGS
Fig. 1/3 : Napkin holder
[0003]
A - Lenticular tranparent device to put on the litograph
B - Six colours paper litograph to put on the internal structure
C - Internal structure of the napkin holder
D - Napkin holder foundation
E - The entire napkin holder design
Fig. 2/3 : Cocktail blender
[0004]
A - Blender staff
B - Six colours paper litograph to insert between the two lenticular devices during
the assembling
C - Lenticular transparend device
D - Sight in sections of the separated details
E - Sight in sections of the assembled details
Fig. 3/3 : Ash-tray
[0005]
A - Ash container (ash-tray)
B - Six colours paper litoghraph to put on the ash-tray
C - Lenticular transparent device to put on the litograph
E - Ash-tray design
1. Advertising lenticular device, made from a lens section with transparent structure
2. Advertising lenticular device made from an internal structure that has an identical
shape of the object that it covers and an external shape almost identical to the objetc
that it covers, with the only difference of the larger roundness of the lenticular
section
3. The advertisting lenticular device can be realized with every kind of material, whether
transparent or half-transparent
4. The advertising lenticular device can be realized in every shape and dimension, and
applied to every article
5. The advertising lenticular device has the property to amplify the beneath image making
it more visible