SYSTEM AND METHOD FOR SELECTING ALTERNATIVE ADVERTISING INVENTORY IN PLACE OF SOLD OUT ADVERTISING INVENTORY - Patent 1222599

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EP 1 222 599 A2

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(43)	Date of publication:
	17.07.2002 Bulletin 2002/29

(21)	Application number: 01954736.3

(22)	Date of filing: 17.07.2001

(51)	International Patent Classification (IPC)⁷: G06F 17/60

(86)	International application number:
	PCT/US0122/537

(87)	International publication number:
	WO 0207/054 (24.01.2002 Gazette 2002/04)

(84)	Designated Contracting States:
	AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
	Designated Extension States:
	AL LT LV MK RO SI

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Priority:

18.07.2000 US 617584

(71)	Applicant: Yahoo Inc.
	Sunnyvale, CA 94089 (US)

(72)	Inventor:
	LIM, Kian-Tat Palo Alto, CA 94301 (US)

(74)	Representative: Cross, Rupert Edward Blount et al
	BOULT WADE TENNANT,Verulam Gardens70 Gray's Inn Road London WC1X 8BT London WC1X 8BT (GB)

(54)	SYSTEM AND METHOD FOR SELECTING ALTERNATIVE ADVERTISING INVENTORY IN PLACE OF SOLD OUT ADVERTISING INVENTORY