(57) There is described an advertising standard for mounting and stretching posters, the
standard (2) being built up of strong sections with mainly triangular cross-section
in the form of two vertical uprights (4), which are fastened in the ground, and a
horizontal girder (6), the sections being mutually mitred and assembled around a rectangular
support board (8) at opposite sides of which advertising displays, e.g. large posters,
are intended to be mounted in stretched condition, where the girder (6) near and along
an upper edge area of the support board (8) is provided with a particularly profiled
holder strip (28) which, together with the girder (6) form a holder groove arranged
to receive and fix an upper thickened edge section (26) of a poster (24), and where
the support board (8) is provided with a bottom strip (10) along a bottom edge in
which there is fastened a number of tightening means (13) adapted for interacting
with a lower holder section (18), which is provided with a holder groove at least
at the top, the groove (18) being arranged to receive and fix and lower thickened
edge section (22) of the poster (24). By means of simple measures it hereby becomes
easier to mount and stretch large advertising displays or posters, particularly on
freely standing advertising standards.
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