(19)
(11) EP 1 345 196 A1

(12) EUROPEAN PATENT APPLICATION

(43) Date of publication:
17.09.2003 Bulletin 2003/38

(21) Application number: 02380059.2

(22) Date of filing: 15.03.2002
(51) International Patent Classification (IPC)7G09F 23/00, G09F 19/00, B42D 15/02
(84) Designated Contracting States:
AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU MC NL PT SE TR
Designated Extension States:
AL LT LV MK RO SI

(71) Applicants:
  • Cuesta Gonzalez-Mataix, Federico
    46004 Valencia (ES)
  • Calve Perez, Manuel
    46004 Valencia (ES)

(72) Inventors:
  • Cuesta Gonzalez-Mataix, Federico
    46004 Valencia (ES)
  • Calve Perez, Manuel
    46004 Valencia (ES)

(74) Representative: Canadell-Isern, Roberto 
Travessera de Gracia 30-1o C
08021 Barcelona
08021 Barcelona (ES)

   


(54) Advertising card with magnifying lens


(57) Advertising card with magnifying lens which, in the oblong position and centrally arranged, preferably has a rectangular window (1) with sides parallel to those of the card (2), closed by a thin flat plate of transparent plastic, one of the faces of which has a very fine printed facet in concentric circular alignments with a large radius (Fresnel lens), included in the card forming an inseparable set constituting a permanent object of use and a reminder of the advertising message it contains and transmits.




Description

PURPOSE



[0001] The purpose to which the invention protected in this invention Patent refers is an "Advertising card with magnifying lens".

HISTORY



[0002] The cards are small rectangular boards on which the identification and location data of the person handing them over for this purpose are printed, either a natural person (particular or professional) or artificial person.

[0003] If, in addition to the indicated purposes, it is intended that the card is for advertising, it is understood that the professional person, business address or company distributing it wants it to be kept by the person receiving it for as long as possible.

[0004] In effect, the cards are usually easily mislaid, due to their small size and, therefore, not easily found when their use is required.

[0005] In view of the above, the efficiency of their function is proportional to the time they are kept and to the easiness with which they are located, serving as a reminder of the advertising message they contain.

[0006] To encourage the convenience of keeping them some advertising cards incorporate permanent data of interest on their other side, such as calendars, emergency telephone numbers, cooking recipes, etc.

DESCRIPTION OF THE INVENTION



[0007] The aim of the invention constituting the purpose of the Invention Patent consists in the inclusion of a singular element, such as a magnifying lens, in the conventional advertising card made of cardboard or plastic material, thus transforming it into an object of permanent use that, based on this same permanence, multiplies the efficiency of the advertising message it contains and transmits.

[0008] The lens used is flat, with parallel faces, and is made up of a thin transparent plastic sheet. One of its faces has a very fine facet printed in concentric circular alignments with a large radius, constituting what is known in optics as a Fresnel lens.

[0009] The card preferably has, in an oblong position and centrally arranged, a rectangular window with sides parallel to those of the card, closed by the Fresnel type magnifying lens included in the card making it an inseparable set.

[0010] Both the centered and oblong arrangement as well as the rectangular shape of the window may be varied without this affecting the essentiality of the invention.

BRIEF DESCRIPTION OF THE DRAWINGS



[0011] To complement the description of the invention and facilitate the interpretation of its formal and structural characteristics, attached is a drawing in which a preferred performance of the "Advertising card with magnifying lens", constituting the purpose of this Invention Patent, is schematically represented by a front elevation view.

DESCRIPTION OF A PREFERRED PERFORMANCE



[0012] In order to clearly show the nature and scope of the advantageous application of the "Advertising card with magnifying lens" constituting the purposed of the claimed invention, the following is a description of its structure, making reference to the drawing that, on representing a preferred performance of said objective for information purposes, must be considered in the widest and non-limiting sense of the application and content of the claimed invention.

[0013] The card preferably has, in the oblong position and centrally arranged, a rectangular window (1) with sides parallel to those of the card (2), closed by a thin flat plate made of transparent plastic, one of the faces of which has a very fine printed facet in concentric circular alignments with a large radius (Fresnel lens), although both the preferential oblong and centered arrangement of the window as well as its rectangular shape can be varied at one's discretion.

[0014] The magnifying lens is included in the card forming an inseparable set constituting a permanent object of use and a reminder of the advertising message it contains and transmits.


Claims

1. Advertising card with magnifying lens, characterized by the fact that in the oblong position and centrally arranged it preferably has a rectangular window (1) with sides parallel to those of the card (2), closed by a thin flat plate of transparent plastic, one of the faces of which has a very fine printed facet in concentric circular alignments with a large radius (Fresnel lens), included in the card forming an inseparable set constituting a permanent object of use and a reminder of the advertising message it contains and transmits, although both the preferential oblong and centered arrangement of the window as well as its rectangular shape can be varied at one's discretion.
 




Drawing







Search report