System and method to manage advertising and coupon presentation in vehicles

(19)

(11)

EP 1 760 655 A3

(12)	EUROPEAN PATENT APPLICATION

(88)	Date of publication A3:
	17.09.2008 Bulletin 2008/38

(43)	Date of publication A2:
	07.03.2007 Bulletin 2007/10

(21)	Application number: 06119447.8

(22)	Date of filing: 24.08.2006

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International Patent Classification (IPC):

G06Q 30/00^(2006.01)

(84)	Designated Contracting States:
	AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR
	Designated Extension States:
	AL BA HR MK RS

(30)

Priority:

26.08.2005 US 213106

(71)	Applicant: Palo Alto Research Center Incorporated
	Palo Alto, California 94304 (US)

(72)	Inventors:
	Huang, Qingfeng San Jose, CA 95129 (US) Greene, Daniel H. Sunnyvale, CA 94087 (US) Liu, Juan Milpitas, CA 95035 (US) Calabria, Hermann Mountain View, CA 94040 (US)

(74)	Representative: Grünecker, Kinkeldey, Stockmair & Schwanhäusser Anwaltssozietät
	Leopoldstrasse 4 80802 München 80802 München (DE)

(54)	System and method to manage advertising and coupon presentation in vehicles

(57) A method for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network is stored and executed as an application for use by network devices. The method includes sensing vehicle context and vehicle events, based on vehicle sensor data. Presentation slots, particular circumstances for which advertisements may be presented to a vehicle user, are configured. When a presentation slot is triggered through sensing of a vehicle context or vehicle event, the method identifies advertisements to be presented to the vehicle user, with the advertisements corresponding to configured presentation slots. The identified advertisements are presented to the vehicle user.

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