(19)
(11) EP 1 784 711 A2

(12)

(43) Date of publication:
16.05.2007 Bulletin 2007/20

(21) Application number: 05793408.5

(22) Date of filing: 31.08.2005
(51) International Patent Classification (IPC): 
G06F 3/00(2006.01)
(86) International application number:
PCT/US2005/031250
(87) International publication number:
WO 2006/026736 (09.03.2006 Gazette 2006/10)
(84) Designated Contracting States:
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR
Designated Extension States:
AL BA HR MK YU

(30) Priority: 31.08.2004 US 606229 P
30.08.2005 US 216543

(71) Applicant: Integrated Media Measurement, Inc.
Sausalito CA 94966-3130 (US)

(72) Inventors:
  • ZITO, Tom
    Sausalito, CA 94966-3130 (US)
  • KLEIN, Mark, D.
    Los Altos, CA 94024 (US)
  • ALCORN, Allan, E.
    Portola Valley, CA 94028 (US)
  • FLETCHER, Gary, S., Jr.
    Auburn, CA 95603 (US)

(74) Representative: McLeish, Nicholas Alistair Maxwell 
Boult Wade Tennant Verulam Gardens 70 Gray's Inn Road
London WC1X 8BT
London WC1X 8BT (GB)

   


(54) DETECTING AND MEASURING EXPOSURE TO MEDIA CONTENT ITEMS